Genflow builds businesses with the world's leading creators. GCA, its talent management division, represents a selective roster across fashion, beauty, luxury, fitness, tech, food, lifestyle, and finance, designing the strategy, brand partnerships, and long term career architecture around each creator.

The Public Relations Manager shapes how the world sees Genflow. This is a new in-house role with ownership of the full PR function: setting the strategy, building the media relationships, and deciding which stories get told and where.

The work spans company announcements and expansion news, placing senior team members on the stages and panels of major global creator economy events, and building press around the creators Genflow works with across fashion, beauty, luxury, and lifestyle. This person works alongside GCA's talent managers and brand partnerships team.

This is a hands-on role with regular travel to industry events.

Essential Functions

• Build and manage relationships with fashion, beauty, lifestyle, business, entertainment, and creator industry media
• Secure earned coverage for Genflow, tied to announcements, key hires, partnerships, and milestones
• Own the announcement calendar, planning and delivering each media moment from first pitch to publication
• Place Genflow team members as speakers and panelists at leading global creator economy events and conferences
• Build the media profile of the leadership team through interviews, bylines, podcasts, and award nominations
• Develop and run PR strategy for Genflow creators and their businesses where needed, working with GCA talent managers and the brand partnerships team
• Draft press materials, including releases, bios, briefing documents, talking points, and pitch angles
• Manage reactive media situations and sensitive communications for the company and its creators
• Track coverage and media sentiment, and report on results
• Stay ahead of media trends and the outlets that matter most to the creator industry

Required Experience

• 3 to 5 years in PR, media relations, or communications, at an agency, in house, or within talent, entertainment, or business media
• Existing relationships with editors and journalists across fashion, beauty, lifestyle, and business media
• A track record of securing earned coverage and placing executives or talent in speaking and event opportunities
• Strong writing across press releases, bios, briefing documents, and pitch materials
• Understanding of the creator industry, brand landscape, and social platforms
• Proactive, organized, and comfortable managing several priorities at once
• Experience in talent, creator, or corporate communications is an asset