Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Description

The Product Manager is responsible for translating brand strategy into customer- and channel-specific activation plans, delivering profitable and sustainable growth through optimized promotional ROI and flawless in-store execution.

The role bridges strategic planning and operational execution, ensuring strong portfolio performance, successful innovation launches, and effective trade marketing activation across channels.

The Product Manager owns the full product lifecycle and acts as a key business partner to Sales, Commercial Excellence, Category Management and European Marketing teams.

Main Responsibilities

Portfolio & Strategy

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing)
• Define and execute the innovation roadmap with Sales and European Marketing
• Build innovation business cases and launch plans (local 6P’s strategy, distribution, RTM, pricing, promotion)

Trade & Marketing Planning

• Translate brand strategy into trade and marketing plans by channel and customer
• Lead advertising and media strategy, including PR and influence
• Define trade marketing strategies with clear KPIs and ROI tracking
• Support Key Account Managers and category manager with selling stories and promotional recommendations

Range & Pricing Management

• Ensure range efficiency and profitability
• Manage pricing architecture and range updates

Budget & Financial Management

• Manage the yearly marketing budget
• Ensure daily financial follow-up (POs, invoices, suppliers)
• Identify and evaluate investment and project opportunities

Market & Performance Analysis

• Analyze market performance by channel and segment (sell-in, sell-out, market share)
• Monitor competition and identify growth opportunities
• Track marketing, media and innovation performance and adjust plans accordingly

Execution Excellence

• Lead end-to-end execution of marketing and activation plans
• Ensure high-quality deployment across media, PR, in-store and innovation launches
• Drive trade marketing execution and KPI follow-up
• Ensure strong internal alignment through clear communication

Customer & Commercial Support

• Participate in key customer meetings with Sales
• Present innovation plans, market insights and growth opportunities

Daily Activities

• Monitor sell-in, sell-out, market share and promotional ROI
• Analyze market and competitive data by channel
• Manage range changes, pricing updates and rationalization processes
• Coordinate innovation launch execution and follow-up
• Build, deploy and track marketing and trade activation plans
• Collaborate closely with external agencies (Design, creatives, media, ...) as well as with internal stakeholders (Sales, Global, ...)
• Support Sales with customer presentations and selling stories
• Manage budgets, POs and invoice follow-up
• Align with Demand Planning on forecasts and availability
• Track media and activation performance and recommend optimizations
• Ensure cross-functional alignment and communication

Qualifications & Experience

• Master’s degree in Business, Commercial, Marketing or a related field
• Minimum 2 to 4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.)

Skills & Profile

• Strong strategic and operational marketing skills
• Proactive, positive and impact-driven mindset
• Strong ownership, result-oriented and able to move projects forward
• Excellent analytical and communication skills
• Collaborative and effective in cross-functional teams
• Hands-on, entrepreneurial and adaptable to new trends

Tools & Languages

• Strong proficiency in Word, Excel and PowerPoint
• Proficient in Canva for creating marketing, trade and presentation materials
• Fluent in English and Dutch. French is a strong plus.

What We Offer

• Competitive Salary & Local Benefits: We offer a competitive salary complemented by an attractive benefits package tailored to the country where you are employed.

• Generous Time Off: Benefit from a generous vacation allowance in line with your local employment conditions.

• Flexible Working: Enjoy up to 2 home office days per week, helping you balance work and personal life.

• International Career Opportunities: Grow your career within a leading international company with clear development paths.

• Dynamic Work Environment: Join an innovative, collaborative, and inclusive culture across our Breda and Brussels offices.

• Continuous Learning: Benefit from ongoing learning and development through hands-on experience, formal training, conferences, webinars, and networking events.

• Market Leader: Be part of the market leader in its category, backed by strong brands recognized around the world.

• Great Colleagues: Work alongside a supportive, passionate team with a strong collaborative spirit.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.