About Famyo
Famyo creates imaginative products and experiences that make everyday life more playful for children and families.

The role
We’re looking for a Performance Creative Strategist to turn audience insight and performance data into high-converting creative for paid social. You’ll own the thinking behind hooks, concepts, scripts and creative briefs, then partner with design, editing and paid-media teammates to turn ideas into testable ads.

What you’ll do

• Develop performance-led concepts, hooks, angles, scripts and briefs for paid campaigns.
• Build structured creative-testing plans across static, video, creator/UGC, product-demo and story-led formats.
• Use campaign results to iterate quickly, improving thumb-stop, click-through, conversion and return on ad spend.
• Translate product benefits into clear, engaging messaging for parents and children.
• Collaborate closely with design, editing, paid media and brand teams.

What we’re looking for

• 2–5 years of relevant experience in performance creative, paid social, growth creative or a related role.
• A portfolio showing measurable D2C or e-commerce creative results.
• Hands-on experience with Meta or other paid-social creative testing.
• Strong grasp of creative hypotheses, ad copy, briefs and storytelling.
• Comfort interpreting CTR, hook rate, CPA, CVR and ROAS.
• Strong collaboration, visual judgement and attention to detail.

Nice to have

• Experience with D2C, lifestyle, kids or character brands.
• Exposure to Meta, Google, Amazon or YouTube, plus creator/influencer-led creative.

Location and schedule
This is a full-time, in-office role in Indiranagar, Bengaluru. The usual schedule is 10am–7pm, Monday–Saturday.

How to apply
Apply through Famyo’s candidate application form: https://docs.google.com/forms/d/e/1FAIpQLSfydNsypHk--OXD247Fz4T-fLizsI3MctDHUqceGkZKrXPZQw/viewform?usp=header
Please select “Performance Creative Strategist” in the role dropdown and include a portfolio or relevant campaign examples.