About Swan & Edgar

Swan & Edgar (a Fields Luxury brand) is a British heritage watch brand, designing, manufacturing and distributing hand-assembled timepieces, sold direct to customers in the UK, the US, the Middle East and Europe. We are fast growing, and we now want organic social and content to carry that brand and grow its share of sales.

Who this role is for

A social-first brand marketer from the premium or luxury consumer world: watches, jewellery, menswear, fashion, fragrance, spirits, design or hospitality. You have run the Instagram, Facebook, TikTok and YouTube of a brand people aspire to own, you have the taste to direct creators, and you can show the numbers.

Your experience must be in organic social and brand for a luxury consumer brand. A minimum of 6 years marketing experience is required.
The role

You own how Swan & Edgar shows up organically: Instagram, TikTok, YouTube, Facebook, Pinterest and LinkedIn first; The Journal and SEO second. Strategy, content pillars, planning, briefing, creative direction, publishing, community, measurement and iteration.

We have no Creative Director. Within organic marketing, that is you. You will direct and grow our freelance network of videographers, photographers, UGC creators, designers and copywriters, and you are the last check before anything carries our name.

It is a hands-on senior role in a small, fast-moving business. You set the direction and you also write the brief, review the cut and press publish.

What you will own

• Social and content engine. Monthly plan across Instagram, TikTok, YouTube, Facebook, Pinterest and LinkedIn: content pillars, briefs, calendar, shoot coordination, cut-downs from our film library, captions, post-production feedback, publishing, community replies.
• Brand and creative direction. Applying our new identity and tone of voice to everything organic; briefing creators to it; killing work that falls short.
• YouTube. Cadence, formats, titles, thumbnails, retention. A channel that earns search and sells watches.
• Launches. Organic plan and assets for every new collection, sequenced with paid media.
• The Journal and SEO. A search-led editorial calendar, briefs to our writer, on-page SEO, Search Console reviewed weekly. Important, but second to social.
• Email content. Working with our email specialists to amplify organic storytelling.
• Standards. Strict claims rules, strong aesthetics, brand guideline adherence, no typos. You are the last check before anything is published.
• Measurement. Organic, direct and branded search revenue, social and YouTube growth, Journal rankings. You use GA4, Search Console, YouTube Studio, Shopify and Triple Whale yourself.

What we are looking for

• Six or more years in organic social, content or brand marketing, including at least two years owning the organic channels of a premium or luxury consumer brand. Agency-side counts if the brand was premium and you were the lead.
• You have grown a social account or YouTube channel that sold a product, and can show the numbers and what you personally did.
• Real taste and a strong aesthetic eye. You brief creators well, edit in detail and know the difference between content that is on-brand and content that merely performs.
• You know the mechanics: Meta and TikTok growth, YouTube search and retention, platform analytics, UTMs, attribution basics, and enough SEO to run a Journal.
• Strong reporting. You can tell the founder what worked, why, and what you are changing.
• Self-sufficient and proactive. There is no team beneath you; you build the freelance bench.
• Comfortable with AI tools. A real interest in watches, menswear, design or craft.

Key details

• Part-time, 20 hours a week, remote, long-term independent contractor.
• UK hours guidance: Monday to Friday, 9am to 1pm UK time.
• Your own laptop, a quiet workspace and strong internet.
• Start date: December 2026, ideally by 15 December, with flexibility.
• Compensation: in line with market rates and will vary with experience. Exact numbers will be discussed with the founder following the video interview.