Mid Weight Graphic Designer
About the role
Mid Weight Graphic Designer
Location: Hybrid Canary Wharf
Employment Type: Full time
Reports To: Content Lead
The Role
We’re looking for a high-output Mid-weight Graphic Designer to own and scale design across Frive.
You will be responsible for creating design that drives attention, improves performance, and supports growth - across organic social, paid ads, CRM, web & print.
You’ll be the sole in-house designer, working closely with Growth, Brand, and an AI Engineer to:
Take ownership of both design execution and idea generation, contributing to what we make - not just how it looks
Deliver high volumes of creative
Improve performance through design
Build systems that scale output
You need to be fast, organised, and focused on one thing: Does this creative perform?
What You’ll Do
1. Creative Production
- Create static and light motion assets (including GIFs) across:
o Paid ads
o Organic social
o CRM / email
- Produce high volumes of creative consistently, without compromising performance
- Design with speed — responding quickly to testing, feedback, and new opportunities
- Focus on:
o Scroll-stopping visuals
o Clear messaging
o Conversion-driven layouts
2. Design for Paid & Growth
- Work closely with Growth to produce ad creative that drives results
- Generate and develop design-led ideas and concepts, not just execute briefs
- Turn campaign goals, product messages, and growth insights, into clear, compelling visual ideas
- Iterate quickly on:
o Variations
o Hooks (visual + copy pairing)
o Layouts
- Continuously test and refine creative based on:
o Performance data
o What’s winning in-platform
3. Trend-Led & Social-First Design
- Stay chronically online, tracking:
o Trending static formats
o Ad styles
o Social design trends
- Identify opportunities to:
o Adapt trends to Frive
o Create new formats that feel native to platform
- Design content that feels:
o Current
o Relevant
o Built for the feed
4. AI & Scalable Design Systems
- Work closely with the AI Engineer to:
o Build and improve AI-driven design workflows
o Increase output without sacrificing quality
- Use AI tools to:
o Speed up production
o Generate variations
o Test creative at scale
- Help define how AI integrates into the design process
5. Campaign & Brand Execution
- Collaborate with Brand & Growth on:
o Campaign concepts
o Product launches
o Trend-led activations
- Ensure all creative maintains a consistent and high-quality brand standard
- Build and evolve:
o Templates
o Design systems
6. Design Across Channels
- Design for:
o Print (inserts, direct mail)
o Web / app banner testing
o Email / CRM
o Partner and internal materials
- Adapt creative to different formats while maintaining clarity and impact
7. Organisation, Speed & Execution
- Manage a high volume of files, versions, and outputs with accuracy
- Maintain strong systems for:
o Naming
o Asset management
o Version control
- Ensure work is delivered:
o On time
o Correctly formatted
o Ready to launch
What We’re Looking For
- 2–4 years of graphic design experience, with a strong digital portfolio
- You are chronically online - tracking trends, formats, and collaborators who can deliver innovative content
- You have no ego in the work — you care about what performs, not who came up with it
- Strong skills in Photoshop, Illustrator, InDesign, and Figma
- Experience designing performance creative for paid social
- Strong understanding of:
o Layout
o Typography
o Colour
o Visual hierarchy
- Ability to design for:
o Attention
o Clarity
o Conversion
- Comfortable working at high volume and speed
- Highly organised with strong attention to detail
- Strong communicator, able to collaborate across teams
Nice to Have
- Experience with AI design tools and workflow
- Interest in building scalable creative systems
- Basic motion / animation skills
- UX / UI or product design exposure
- Experience using Notion or similar tools
Portfolio Requirements
Include your best and most recent work.
Staff Benefits
- Private Medical Insurance
- 25 days Holiday + Public
- 50% Discount off our amazing food
- Hybrid working pattern (where applicable)
- Enhanced mat/pat leave
- Vitality PMI
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