Marketing at Rethread has one job: create more demand than our production can comfortably keep up with.

We’re looking for a Marketing Manager to own that, end to end: strategy, campaigns, content for paid ads, social, email, creators and reporting. You’ll set the direction and brief the team, but you’ll also be hands-on: in the room, on set, and in front of the camera when it counts.

If you want to build a marketing function, not just run one, and see your decisions show up directly in revenue, this is that role.

What you'll own

• Strategy and campaigns: plan marketing a season ahead around every drop and key trading moment, and take campaigns from idea to results
• Content for paid ads: brief, test and improve ad creative, hooks and angles, and analyse what’s working. Our founder runs day-to-day media buying, and you’ll work closely together.
• Social and community: set the direction for Instagram (our main channel), TikTok and Pinterest, and keep our community conversations warm and on-brand
• Email: own email strategy - you will have support with the execution of the campaign builds.
• Creators and partnerships: grow our creator and affiliate programme, manage gifting and partnerships, and support PR
• The team: brief and direct our brand assistant, content assistants and freelancers
• Budget and reporting: manage the marketing budget and report monthly on what’s working and where to double down
• Working across the business: plan with production and design, so marketing supports what’s actually in stock and what’s coming next

Who you are

• You get results. When something isn’t working, you find out why, fix it, and keep going. You don’t wait to be told.
• Commercial. You judge marketing by demand, revenue, new customers and return on ad spend, not just likes and followers.
• A planner. You think a season ahead, and keep calendars, pipelines and reporting running without reminders.
• Curious. You dig into the numbers and bring ideas nobody asked for.
• Creative. You have strong creative ideas, and you know good creative when you see it.
• Hands-on. Execution isn’t beneath you. You’re comfortable filming simple content and speaking to camera.
• Calm and clear. You give clear briefs and stay steady when launches get busy.

Experience

• About 2–3+ years in marketing at a consumer brand, ideally fashion, beauty or lifestyle e-commerce
• Real ownership of campaigns, not only social posting
• Experience with paid social: briefing or producing ad creative, reading results and making decisions from them
• Strong, on-brand writing for captions, emails and briefs

What matters most is what you’ve actually delivered. If you’ve run campaigns, worked with creators, used data to make real decisions and taken initiative, we want to hear from you, whatever your exact title has been.

How to apply

Send us

1. Your CV, creative portfolio and a 60-second video of you speaking to camera introducing yourself and speaking about why this role is right for you - sent to [email protected]
2. Fill out our short questionnaire here: https://form.jotform.com/262939161723058

Deadline is 8 November 2026.

Our process: a short first interview, a practical task based on real Rethread work, a conversation with the team, and reference checks. We’ll keep you updated at every stage.