What You’ll Do

• Develop brand, campaign, and communication strategies based on consumer, market, and cultural insights.
• Define target audiences, consumer tensions, brand positioning, propositions, and key messaging.
• Develop umbrella campaign big ideas that connect all executions through strong storytelling, communication pillars, and hero creative direction.
• Set creative direction for campaign productions, including visual storytelling, to ensure brand consistency across touchpoints.
• Co-develop hero content directions, social media hooks, and storytelling territories for digital and social channels.
• Define communication architecture and channel roles to guide consumers from awareness to consideration.
• Collaborate with cross-functional teams and external partners to ensure smooth and effective campaign execution.
• Evaluate campaign effectiveness and translate insights into recommendations for future communication strategies.

What We’re Looking For

• Bachelor's Degree in any major.
• Minimum 2 years of experience in a related field, such as Brand Marketing, Product Marketing, Digital Marketing, Marketing Communication, or Brand Strategy.
• Strong understanding of brand building, campaign development, consumer insights, and communication strategy.
• Good knowledge or experience in the skincare, beauty, or FMCG industry is preferred.
• Strong strategic thinking with the ability to translate insights into compelling campaign ideas and communication.
• Strong collaboration and communication skills, with experience working with cross-functional teams and external partners.
• Creative, commercially aware, and able to manage multiple projects from strategy through execution.