Manager / Sr. Executive – Affiliate & Brand Alliances (Beauty / D2C)-Ahmedabad ,GujaratAhmedabad, India (On-site) ∙ Full-time

Manager / Sr. Executive – Affiliate & Brand Alliances (Beauty / D2C)-Ahmedabad ,Gujarat

On-siteAhmedabad, IndiaFull-timePosted 2 days ago

About the role

Timelessly inspired, endlessly enhanced- RENÉE Cosmetics is an Indian makeup brand that's redefining beauty with its range of high quality, cruelty-free and FDA-approved innovative range of products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking.

The art of cosmetics is a true liberator and a beautiful form of expressing oneself in tones and shades. We seek inspiration from timeless beauty and transform it to meet the needs of the modern woman.

Role Overview

We are looking for an owner who can scale affiliate, cashback, coupon and fintech/super-app partnerships into a core revenue channel. The goal is low-CAC incremental sales and new-customer acquisition across our D2C website and marketplace.

Job Location-Ahmedabad -Gujarat

Key Responsibilities

1. Affiliate Programs

  • Build and scale the in-house D2C affiliate program on Shopify Plus, covering partner onboarding, tracking links, payouts and fraud control.
  • Manage third-party affiliate networks and portals (Cuelinks, Admitad, vCommission, Impact, etc.) and continuously add new publishers.
  • Onboard influencers, creators, content/review sites and deal communities as affiliate partners.

2. Cashback & Coupon Ecosystem

  • Build partnerships and run campaigns with cashback portals (CashKaro, GoPaisa, etc.) and coupon portals (GrabOn, CouponDunia, etc.).
  • Own the brand-wise coupon strategy: code structure, discount depth, exclusivity, leakage control, and monitoring of coupon abuse and brand-bidding.

3. Super-App & Rewards Partnerships

  • Launch offers, coupons, rewards and co-branded campaigns on platforms such as PhonePe, Paytm, Google Pay and Zomato.
  • Explore new platforms and bank, fintech and loyalty partnerships that bring in high-intent customers.

4. Planning & Campaigns

  • Create a partner-wise campaign calendar for launches, festive sales (Diwali, BFCM, EOSS) and key SKUs.
  • Negotiate commission structures: CPS/CPA, tiered, performance-linked and exclusive deals.

5. Tracking, Analytics & Reporting

  • Track clicks, orders, AOV, new vs. repeat customers, CAC, ROAS, commission payouts and incrementality.
  • Ensure accurate attribution (UTM, coupon-level, network-level) and catch fake or duplicate conversions.
  • Build weekly/monthly dashboards and partner scorecards; pause low performers and scale winners.

6. Cross-functional Coordination

  • Work with Brand, Performance Marketing, E-commerce, Creative, Finance and Tech teams on offers, creatives, tracking setup and payout reconciliation.

Requirements

  • Bachelor's degree in Marketing, Business, Commerce or a related field (MBA/PGDM preferred).
  • 3–6 years of experience in affiliate, partnerships, performance or e-commerce marketing. Beauty, D2C or FMCG background preferred.
  • Hands-on experience with affiliate networks/platforms (Impact, Cuelinks, Admitad, vCommission) and cashback/coupon portals.
  • Strong understanding of coupon-led and offer-led growth (CPS/CPA, margin math, abuse control).
  • Strong negotiation, communication and relationship-management skills.
  • Advanced Excel/Google Sheets; working knowledge of GA4 and Shopify analytics.

Good to Have

  • Experience with super-app/fintech offer platforms (PhonePe, Paytm, GPay, Zomato) or bank/credit-card reward partnerships.
  • Understanding of marketplace affiliate programs (Amazon, Nykaa).

Timelessly inspired, endlessly enhanced- RENÉE Cosmetics is an Indian makeup brand that’s redefining beauty with its range of high quality, 100% cruelty-free, innovative range of products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking. Founded by Aashka Goradia Goble, the famed actress and her brand both believe that the art of cosmetics is a true liberator and a beautiful form of expressing oneself in hues, tones and shades. Explore RENÉE Cosmetics range of products at www.reneecosmetics.in

SectorBeauty & Personal Care
HeadquartersAhmedabad, India
Founded2019
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