1. Job SummaryResponsible for planning, coordinating, and executing livestream operations across eCommerce platforms, with a focus on production quality, engaging content, host performance, and visual presentation. This role ensures smooth livestream execution, enhances audience engagement, and supports commercial performance.2. Key Responsibilitiesa. Livestream Production

• Plan and manage end-to-end livestream production, including scheduling, technical setup, rehearsal, and live execution.
• Coordinate with eCommerce, Commercial, and Production teams to ensure smooth operations and campaign alignment.
• Monitor livestream quality and troubleshoot operational issues during live sessions.

b. Livestream Script & Engagement

• Develop livestream scripts, product storytelling, promotional messaging, and audience engagement activities.
• Plan interactive segments, games, and engagement tactics to improve viewer retention and conversion.
• Continuously optimize livestream content and flow based on audience behavior and session performance.

c. Visual & Set Decoration

• Develop livestream visual concepts, set layouts, and decoration plans aligned with brand guidelines and campaign themes.
• Coordinate with designers, production teams, and vendors to prepare backdrops, props, lighting, and product displays.
• Maintain consistent visual quality and brand presentation across livestream sessions.

d. Host Recruitment & Quality Management

• Source, recruit, and coordinate and outsourced livestream hosts based on brand and campaign requirements.
• Conduct host onboarding, product training, script briefing, and performance evaluations.
• Monitor host quality, presentation skills, audience engagement, and effectiveness to drive continuous improvement.

e. Performance Tracking & Reporting

• Track livestream performance, including viewership, engagement, retention, conversion, and sales contribution.
• Prepare regular performance reports highlighting key insights, operational issues, and improvement actions.
• Recommend content, production, and host optimizations to improve livestream effectiveness.

3. Qualifications

• 2–4 years of experience in livestream operations, eCommerce, digital content production, or related fields.
• Hands-on experience managing livestream production on TikTok Shop, Shopee Live, or similar platforms.
• Strong understanding of livestream scripting, audience engagement, and conversion-driven content.
• Experience in host recruitment, coaching, and performance evaluation.
• Good creative judgment in livestream set design, visual merchandising, and production quality.
• Strong organizational, coordination, and problem-solving skills.
• Experience in beauty, skincare, or FMCG is preferred.