TNP Group is a distributor that offers a wide range of family-oriented products, including maternity, baby, kids, family and lifestyle products (Mooomom, Mugu, MomCozy Brand). Founded in 2012, the company has grown and expanded to become a well-respected name in the industry with a broad range of offerings.
What You’ll Do
- Lead the host team: Build shift schedules and rotations (no overtime), arrange backup coverage, and coach hosts regularly using live recordings and performance data.
- Keep daily lives running smoothly: Check studio readiness, product baskets, vouchers, pricing, and stock, and handle technical issues or platform violations during live sessions.
- Shape live content and strategy: Create rundowns and scripts per brand, plan daily themes and campaign concepts, and test new formats (airtime, duration, host style, promos) to find what works best.
- Prepare for peak days and campaigns: Plan 24-hour lives for double dates, payday, and Harbolnas, and monitor performance and make quick decisions in real time.
- Track performance: Manage GMV, order, viewer, and conversion trackers per host and per session, set monthly KPIs, and report regularly to management.
- Ensure compliance and quality: Make sure hosts follow platform rules (including product claims for mother and baby items), maintain a consistent brand voice, and manage live SOPs.
Requirements
- 2-3 years of experience in live streaming commerce (Shopee Live and/or TikTok Live), including at least 1 year as a lead, supervisor, or host coordinator
- Proven track record of achieving or growing live GMV, ideally backed by data
- Familiarity with Shopee Seller Centre and TikTok Shop Seller Center / LIVE Center
- Solid understanding of live metrics (GMV, conversion rate, CTR, watch time, GPM) and ability to analyze data in Excel / Google Sheets
- Able to build efficient shift schedules and manage a team with a rotation system
- Strong leadership, coaching, and communication skills
- Ready to work flexible hours during peak days and midnight campaigns