Job Title: Assistant Manager – Influencer Marketing

Location: Bangalore | Experience: 3–5 years

About Deconstruct

Deconstruct is a science-backed skincare brand focused on transparent, effective formulations. Built for today's informed consumers, we simplify skincare with ingredient-led products and honest communication.

Role Overview

We're looking for a sharp, ownership-driven Assistant Manager to lead our influencer marketing function end-to-end. You will own campaign strategy and execution, build scalable influencer programs, and translate performance data into actionable growth levers — all while collaborating closely with Brand, Category, Marketplace, and Website teams.

Key Responsibilities

Strategy & Planning

• Own monthly and quarterly influencer campaign planning — including channel mix, creator tiers, content formats, and budget allocation
• Develop influencer briefs aligned to product launches, brand moments, and performance goals
• Proactively identify whitespace opportunities across platforms (Instagram, YouTube, Moj, etc.)

Influencer Management

• Build and manage a scalable roster of nano, micro, and macro influencers across relevant categories
• Lead end-to-end onboarding, relationship management, and contract negotiations
• Ensure timely and high-quality content delivery across all campaigns

Performance & Analytics

• Own CPV and ROI targets; analyze campaign data to continuously optimize spend and creator mix
• Maintain rigorous tracking hygiene (M/W/F updates) and produce clear performance reports for leadership
• Track competitor influencer activities and distill market intelligence into strategic recommendations

Cross-functional Collaboration

• Partner with Brand, Category, Marketplace, and Website teams to ensure influencer campaigns are well-integrated and drive measurable outcomes
• Coordinate with Finance for timely influencer payments and compliance

Consumer & Market Insights

• Lead customer calls and community listening to surface actionable product and communication insights
• Champion new tools, platforms, and workflows that improve team efficiency and output quality

What You Own

• Campaign strategy and on-time execution
• Creator relationships and roster quality
• Performance reporting accuracy and cadence
• Payment and contract operations
• Insight generation from data and consumer interactions

Skills Required

• Strong grounding in influencer marketing platform dynamics, creator economics, content trends
• Proven ability to manage multiple campaigns simultaneously with high execution standards
• Analytical mindset with comfort in performance metrics and reporting
• Excellent communication, stakeholder management, and attention to detail
• Experience managing budgets and vendor/creator relationships independently