YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html.
Objective
As the Influencer Marketing Manager for Spain/LATAMregion, you are to grow YesStyle’s influencer network in Spanish-speaking markets to increase and strengthen the brand visibility across the region through impactful strategy and creative marketing campaigns to reach our target audience.
Key Responsibilities
- Manage all influencer activities for the Spanish-speaking markets from start to finish (e.g. outreach, negotiation, briefing, tracking and reporting).
- Identify and engage with relevant influencers profiles to create content on social media channels such as YouTube, Instagram and TikTok.
- Create and implement influencer marketing strategies in line with the overall marketing goals to strengthen brand awareness across Spanish-speaking markets and ultimately to drive sales.
- Build and maintain strong and long-term partnerships with engaged influencers.
- Study the local market and the competitors to give insight on how to gain a competitive advantage within the market.
- Suggest and implement influencer marketing campaigns to build brand awareness and give more exposure to our influencer partners.
- Act as the main point of contact between YesStyle and influencers offering a unique experience and good service.
- Prepare marketing reports and track various data metrics for influencers.
Requirements
- Bachelor's degree in marketing, communications, or a related field
- At least 2 years of relevant working experience, with a good understanding of influencer market and beauty market of Spain/LATAM region
- Excellent oral and written communication skills in English and Spanish; additional European language skills will be a plus
- Social media savvy (IG, TikTok, YouTube) and understanding of influencer marketing strategies and techniques
- Data analysis skills
- Strong people and communication skills
- Organizational abilities and attention to detail
- Ability to multitask and prioritize tasks in a fast-paced environment
- Analytical mindset with the ability to interpret data
- Good relationship building skills
Why YesStyle
- Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
- Hybrid office policy
- Employee discount on the whole product assortment of YesStyle
- Modern office at the heart of Berlin
It is now time to Find Your Yes!