Intern : Influencer Marketing

at Traya Health

Location: Mumbai

About the Company

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and

hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians

that are suffering from hair loss with a holistic 360-degree solution, which includes clinically

proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized

diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business

School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions

category. Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital,

Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and

30% MoM growth over the past year.

Brand Vision & Philosophy

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it

while empathizing with the customers that it has an emotional and psychological impact.

Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to

create the perfect holistic solution for hair loss patients.

We want to be synonymous with the term hair fall and hair care. We are building a brand that

does not compromise on efficacy and is loved by customers.

Role Overview

We are looking for a creative, data-driven, and highly organized Influencer Marketing

professional to lead and execute our creator collaborations. This role will own the influencer

funnel right from scouting creators to managing campaigns, negotiating deals, tracking ROI,

and turning influencer content into a powerful brand engine.

Key Responsibilities

1) Influencer Identification & Onboarding

• Maintain an updated database of creators.
• Pre-screen creators based on engagement, audience quality, and brand fit.

2) Campaign Planning & Execution

• Build monthly influencer marketing calendars aligned with brand objectives.
• Develop briefs, negotiate deliverables, and ensure timely content delivery.
• Guide creators on messaging aligned with Trayas tone of voice and medical accuracy.
• Ensure compliance with internal clinical claims, disclosures, and brand guidelines.

3) Relationship Management

• Build long-term relationships.
• Coordinate shoots, product dispatch, and content approvals.

4) Performance Tracking & Optimization

• Track performance of all influencer contentviews, engagement, conversions, CAC, and ROI.
• Conduct A/B tests on messaging, formats, and creator categories.
• Identify high-performing content to repurpose for ads and brand channels.

5) Cross-functional Collaboration

• Work closely with brand, content, creative, and paid marketing teams.
• Share creator insights for overall brand strategy.
• Coordinate with product and operations teams for timely product delivery.

What we are looking for

• Prior internship experience in influencer marketing, creator management, or social media

marketing (D2C/e-commerce preferred) or an interest in influencer marketing.

• Strong understanding of the Indian influencer ecosystem.
• Excellent communication skills.
• Ability to manage multiple conversations, deadlines, and stakeholders.
• Comfortable working with data, performance dashboards, and campaign metrics.