Thrivin is a fast-growing women's activewear brand on a mission to empower women to feel confident, strong and unstoppable. With a rapidly expanding global presence, a highly engaged community and ambitious growth plans, we're building a brand that goes beyond activewear.

As we continue to scale, we're looking for a commercially driven, entrepreneurial Head of Social Commerce – TikTok Shop to lead the launch, development and growth of our TikTok Shop business in the US.

About the Role

This is an exciting opportunity to build and own a new revenue channel from the ground up.

As Head of Social Commerce, you'll take full ownership of our US TikTok Shop strategy, from initial setup and launch through to scaling a high-performing, profitable social commerce operation.

You'll be responsible for developing and executing an end-to-end growth strategy, combining creator and affiliate partnerships, shoppable content, paid media, live commerce and commercial optimisation to drive significant revenue growth.

We're looking for someone who has successfully launched and scaled TikTok Shop for a consumer brand, understands the platform inside out and knows how to turn content, creators and community into measurable commercial results.

This is a strategic yet hands-on role, ideal for someone who thrives in a fast-paced, high-growth environment and is excited about the opportunity to build a function, establish processes and eventually grow a team around them.

Key Responsibilities

TikTok Shop Launch & Strategy

• Lead the end-to-end launch of Thrivin's TikTok Shop in the US, owning everything from initial setup to go-live and ongoing growth.
• Develop and execute a comprehensive TikTok Shop strategy aligned with overall business objectives and revenue targets.
• Establish the operational infrastructure required to launch and scale successfully, including product listings, catalogue integrations, fulfilment workflows and platform compliance.
• Build a clear commercial roadmap with short- and long-term growth milestones, budgets and performance targets.
• Identify new opportunities to drive customer acquisition, conversion, retention and incremental revenue through TikTok Shop.

Revenue Growth & Commercial Performance

• Take full ownership of TikTok Shop revenue, GMV growth and channel profitability.
• Develop strategies to scale sales through organic content, affiliate partnerships, paid advertising and live shopping.
• Establish and monitor key performance indicators, including GMV, conversion rate, AOV, customer acquisition cost, affiliate performance and contribution margin.
• Optimise product assortment, pricing, promotional campaigns, bundles and offers to maximise commercial performance.
• Analyse performance data, identify growth opportunities and continuously refine the strategy to improve results.
• Own forecasting, reporting and budget allocation across the channel.

Creator & Affiliate Strategy

• Build and scale a high-performing TikTok Shop affiliate programme, recruiting and activating creators who align with the Thrivin brand.
• Develop creator acquisition, outreach, onboarding, seeding and retention strategies.
• Establish competitive commission structures, incentives and performance programmes to maximise creator participation and sales.
• Work closely with the wider influencer and marketing teams to identify opportunities to leverage existing creator relationships.
• Develop long-term relationships with high-performing affiliates and identify opportunities for strategic creator partnerships.
• Monitor affiliate performance and optimise the programme to drive sustainable, profitable growth.

Content, Paid Media & Live Commerce

• Develop a conversion-focused TikTok Shop content strategy, including shoppable videos, creator-led content, UGC and live shopping.
• Partner with the creative and marketing teams to produce high-performing content tailored to TikTok Shop.
• Work closely with the paid media team to develop and optimise TikTok Shop advertising strategies, including GMV Max campaigns.
• Identify winning content formats, creative angles, product hooks and emerging trends to drive engagement and conversion.
• Build and execute a live commerce strategy, identifying opportunities to drive incremental sales through livestream shopping.
• Establish a continuous testing and optimisation framework across content, creators, paid media and promotions.

Operations & Cross-Functional Collaboration

• Oversee the day-to-day performance and operations of TikTok Shop, ensuring a seamless customer experience.
• Work closely with our US Ecommerce Logistics Manager to align inventory, fulfilment, TikTok fulfilment integrations and operational requirements.
• Collaborate with the Global Head of Marketing, ecommerce, growth and creative teams to ensure TikTok Shop is fully integrated into the wider business strategy.
• Partner directly with the founders on channel strategy, commercial performance and growth opportunities.
• Ensure compliance with TikTok Shop policies, marketplace requirements and operational best practices.
• Establish scalable systems, processes and reporting frameworks to support continued growth.
• Identify future hiring needs and build a high-performing social commerce team as the channel scales.

About You

Essential Experience

• Proven experience launching, managing and scaling TikTok Shop for a consumer-facing brand, ideally within fashion, activewear, beauty, lifestyle or wellness.
• Demonstrable success driving significant TikTok Shop GMV growth, with a clear understanding of the strategies and commercial levers behind that success.
• Strong understanding of the US TikTok Shop ecosystem, including Seller Center, affiliate programmes, creator partnerships, paid advertising and fulfilment.
• Experience building and scaling high-performing creator and affiliate networks.
• Strong commercial acumen, with experience owning revenue targets, budgets, forecasts and profitability metrics.
• In-depth understanding of TikTok Shop advertising, including GMV Max and performance optimisation.
• Experience developing conversion-focused content strategies and working closely with creative and paid media teams.
• Strong analytical skills, with the ability to translate performance data into actionable growth strategies.
• Experience working cross-functionally with marketing, ecommerce, logistics and operations teams.
• Comfortable operating both strategically and hands-on, particularly during the early stages of building a new channel.

Why Join Thrivin?

• Build something from the ground up: Take ownership of launching and scaling an entirely new revenue channel for a rapidly growing international brand.
• Make a real impact: Play a pivotal role in shaping our US growth strategy and the future of social commerce at Thrivin.
• High level of autonomy: Own the strategy, make commercial decisions and drive meaningful results.
• Work with ambitious people: Collaborate directly with our founders and senior leadership team.
• Opportunity to grow: Build the function, develop processes and grow a team as the business scales.
• Fully remote: Work within our international, remote-first team, with strong collaboration across US business hours.

Compensation: 110,000 - 150,000 USD annually, structured as a full-time freelance contractor - open to discussion. Final compensation will be determined based on relevant experience, skills and qualifications. This is an independent contractor engagement and does not include traditional employee benefits.