Location: Auckland

Employment: Full-time

Reports to: Founder / CEO

Portfolio: Beauty, personal care, home care, food and wellness

About us

Building on KENZZI’s established international retail presence, we’re developing a portfolio of consumer brands across beauty, personal care, home care, food and wellness.

This role offers the opportunity to grow established products and shape new brand launches across international retail and direct-to-consumer channels.

The role

Lead and build the marketing function across our growing portfolio of consumer brands.

You will own marketing strategy, budgets and execution across international retail and direct-to-consumer channels. A central part of the role is assessing our existing capabilities, identifying gaps and building the team and specialist partner network needed to launch and grow each brand.

You’ll work directly with the founder, alongside creative and design leadership, retail sales and operations. You’ll be hands-on from day one while developing a team that can deliver consistently across multiple brands and markets.

Key responsibilities

Marketing strategy and brand growth

• Develop portfolio-wide marketing plans with clear priorities, budgets and commercial objectives for each brand.
• Define target audiences, positioning, messaging and channel strategies.
• Allocate resources between established brands, new launches and growth opportunities.
• Build annual marketing calendars and detailed launch plans for new products, retailers and markets.

Team building and leadership

• Assess the existing team and establish a clear marketing structure, responsibilities and hiring plan.
• Recruit, develop and lead specialists across brand marketing, social, content, creators, paid media, ecommerce and retention.
• Select and manage agencies, freelancers and external production partners.
• Establish practical briefing, approval, project management and reporting processes.

Integrated campaigns and creative delivery

• Own campaign delivery across organic social, digital advertising, creators, partnerships, competitions, seeding, websites, PR and activations.
• Work alongside creative and design leadership to translate marketing objectives into clear briefs and effective campaigns.
• Ensure assets are delivered on time, adapted for each channel and consistent with each brand.

Retail and shopper marketing

• Partner with the retail sales team on launch plans, promotional calendars and retailer marketing programmes.
• Oversee point-of-sale materials, displays, sampling, outdoor advertising and in-store activations.
• Coordinate retailer product pages, enhanced content and retail media.
• Connect marketing investment to consumer demand, digital sales and retail sell-through.

Direct-to-consumer growth

• Lead the marketing strategy for our online brands.
• Build specialist capability across paid acquisition, performance creative, website conversion, email/SMS and subscription retention.
• Improve acquisition economics, repeat purchase and customer lifetime value.
• Assess performance using contribution margin, acquisition cost and customer cohort retention.

Budgets and measurement

• Own marketing budgets, forecasting and performance reporting.
• Set clear objectives for internal teams and external partners.
• Turn campaign results and consumer insights into decisions about investment, creative and future launches.

Experience and capabilities

• Demonstrated success leading marketing for consumer brands across retail and ecommerce.
• Experience building teams, hiring specialists and managing agencies.
• A track record of delivering product launches and integrated campaigns.
• Strong understanding of brand building, shopper marketing, paid acquisition and customer retention.
• Commercial confidence with budgets, performance data and marketing investment decisions.
• Experience with major international retailers; US market experience is particularly valuable.
• Strong creative judgement, clear communication and the ability to manage competing priorities.
• Experience within a business known for building distinctive consumer brands at international scale will be highly regarded.

What success looks like

Clear marketing plans and budgets for every brand; the right team and partners in place; coordinated launches delivered on time; and measurable improvements in brand demand, retail sell-through and profitable online growth.

Apply

• Submit your CV and examples of consumer-brand launches, team-building work or growth programmes you have led. Explain your personal contribution, the teams and budgets you managed, and the commercial results you delivered.