Founded in 2010, Lenskart is on a mission to eradicate avoidable blindness by making high-quality, fashionable eyewear universally accessible and affordable. By utilizing a direct-to-consumer model and state-of-the-art robotic manufacturing, the brand cuts out middlemen to offer flawless precision across more than 5,000 trendy styles. Lenskart delivers a seamless omnichannel experience by blending over 2,600 stores globally—including an expanding international presence with 40 stores in the Middle East and 40 in Southeast Asia—with innovative digital features like 3D try-ons and home eye check-ups. Committed to complete customer satisfaction, every purchase is backed by an authenticity guarantee and a hassle-free return policy.

About the Role We are embarking on an exciting new chapter as we expand our global footprint and open our first office in South Korea. We are seeking a visionary and entrepreneurial Head of Korea to lead this launch from the ground up.

This is a unique, hybrid leadership role that requires a balance of general management, retail strategy, and strong creative intuition. As the founding leader of our Korean operations, you will be responsible for building our local team, driving our retail footprint, and ensuring our brand's creative identity resonates deeply with the Korean market. You will act as the chief brand ambassador, operational anchor, and creative visionary for the region.

Key Responsibilities

Office & Team Leadership

• Establish the Hub: Spearhead the setup of our new Korea office, overseeing foundational operations, legal compliance, and vendor partnerships.
• Build the Team: Recruit, hire, and mentor a high-performing, cross-functional local team. Cultivate a collaborative, innovative, and inclusive company culture.
• Operational Excellence: Oversee the regional P&L, budget allocation, and day-to-day business operations to ensure sustainable growth and profitability.

Creative & Brand Vision

• Brand Localization: Act as the guardian of the brand in Korea. Adapt and translate our global creative vision to authentically engage the local consumer.
• Creative Direction: Oversee all local marketing, visual merchandising, and content strategies. Ensure a consistent, highly aesthetic, and innovative brand narrative across all touchpoints.
• Cultural Connection: Keep a pulse on Korean trends, pop culture, and consumer behavior to drive highly relevant and impactful local campaigns.

Retail & Commercial Strategy

• Retail Expansion: Lead the strategy and execution of our retail rollout, including flagship stores, experiential pop-ups, and key wholesale/retail partnerships.
• Customer Experience: Champion an exceptional, immersive omnichannel customer journey, blending physical retail excellence with digital engagement.
• Business Development: Identify and secure strategic partnerships, collaborations, and real estate opportunities to accelerate brand presence in the market.

Qualifications

• 10+ years of progressive leadership experience in General Management, Retail Leadership, Brand Marketing, or Creative Direction, ideally within consumer goods, fashion, lifestyle, or consumer tech.
• Proven track record of successfully launching or scaling a brand/business in the South Korean market.
• Deep understanding of the local retail landscape, prime real estate, and consumer preferences in Korea.
• A strong creative portfolio or proven ability to guide brand aesthetics, visual storytelling, and high-impact marketing campaigns.
• Entrepreneurial mindset with the agility to roll up your sleeves in a startup-like environment while thinking strategically at an executive level.
• Fluency in both Korean and English (written and verbal) is required.

Why Join Us

• Ground-Floor Opportunity: Be the founding leader of our Korean business and shape its trajectory from day one.
• Autonomy & Impact: Enjoy the freedom to blend operational leadership with creative execution, directly driving the brand's success in a key global market.
• Global Connection: Collaborate with global leadership while having the mandate to build something uniquely tailored to the Korean landscape.