Title: Events & Brand Activation Manager (On-ground brand activations)

Company: Ace Blend

Location: Mumbai

Department: Marketing / Brand Experience

Employment Type: Full-time

Job Overview

We are looking for a proactive, energetic, and execution-oriented Events & Brand Activation Executive to plan and execute B2C brand activations, on-ground marketing campaigns, and experiential events.The ideal candidate will have hands-on experience in event execution, consumer engagement, vendor and agency coordination, and brand promotions. This role involves working closely with internal teams, external agencies, and event partners to create impactful consumer experiences and strengthen brand visibility.

Key Responsibilities

1. On-Ground Brand Activations

• Plan and execute B2C brand activations across malls, fitness centres, gyms, retail outlets, exhibitions, college festivals, lifestyle events, and community gatherings.
• Identify relevant on-ground opportunities to promote Ace Blend products and engage directly with consumers.
• Manage sampling campaigns, product demonstrations, promotional stalls, and consumer engagement activities.
• Ensure brand guidelines, visibility, and promotional messaging are consistently maintained at all activation sites.

2. Event Planning & Execution

• Research and identify relevant events, exhibitions, fitness expos, wellness festivals, marathons, sporting events, and lifestyle gatherings across India.
• Coordinate end-to-end event execution, including registrations, stall bookings, logistics, setup, branding, manpower, and on-site management.
• Develop event calendars aligned with marketing objectives and brand priorities.
• Travel to event locations when required to oversee execution and ensure smooth operations.

3. Agency & Vendor Management

• Coordinate with event agencies, activation agencies, promoters, staffing partners, production vendors, and fabrication teams.
• Source and evaluate vendors, negotiate commercials, manage quotations, and track budgets.
• Brief agencies on campaign objectives, deliverables, timelines, and brand requirements.
• Monitor agency performance and ensure timely execution of agreed deliverables.

4. Consumer Engagement & Lead Generation

• Drive consumer interactions, product trials, sampling, and brand awareness at events.
• Explore opportunities to generate qualified leads, encourage product trials, and drive consumer acquisition.
• Work with the marketing and CRM teams to capture relevant consumer insights and activation data.
• Track campaign outcomes, footfall, samples distributed, consumer engagement, leads generated, and conversions wherever measurable.

5. Operations & Reporting

• Manage event-related logistics, including transportation, inventory, product samples, merchandise, and promotional materials.
• Prepare event budgets, execution plans, checklists, and post-event reports.
• Track expenses against approved budgets and maintain documentation of vendor invoices and campaign costs.
• Share insights and recommendations to improve future activations.

Required Skills & Qualifications

• 4-6 years of experience in event management, brand activations, experiential marketing, or BTL marketing.
• Experience in B2C brands, preferably in FMCG, nutrition, wellness, fitness, lifestyle, or D2C.
• Strong understanding of on-ground activations, consumer engagement, and promotional campaigns.
• Hands-on experience coordinating with event agencies, vendors, promoters, and external partners.
• Excellent communication, negotiation, coordination, and execution skills.
• Strong organisational skills and the ability to manage multiple events simultaneously.
• Willingness to travel for events and activations as required.
• Comfortable working in a fast-paced, growing brand environment.

What We’re Looking For

• Someone who enjoys being on the ground and getting things executed.
• A self-starter who can identify relevant events and activation opportunities rather than simply execute assigned tasks.
• Someone who can manage agencies and vendors while remaining hands-on during events.
• A commercially aware professional who understands budgets, consumer engagement, and measurable brand impact.

Why Join Ace Blend?

• Be part of a fast-growing nutrition and wellness brand.
• Work on exciting consumer-facing campaigns, events, and experiential marketing initiatives.
• Take ownership of on-ground brand visibility and activation projects.
• Collaborate with a dynamic team in a high-growth environment.

Interested candidates can apply or share their CV at [email protected]