At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief.

Website: www.cuminco.com

Instagram: https://www.instagram.com/cuminco_india/?next=%2F

Role Description

We are looking for a Graphic Design Lead who can take ownership of Cumin’s visual language across digital and offline touchpoints. This is a hands-on role for someone who combines strong design fundamentals with a sharp understanding of branding, content, and contemporary visual trends. You will work closely with the Brand, Marketing, Content, and E-commerce teams to translate ideas into impactful visual communication.

Key Responsibilities

• Lead the visual design direction for Cumin across digital, social media, e-commerce, campaigns, and offline brand touchpoints.
• Develop and maintain a consistent visual identity across all brand communication.
• Design creative assets including social media posts, campaigns, digital ads, website banners, product communication, emailers, presentations, and marketing collaterals.
• Conceptualise and execute campaign identities, launches, seasonal communication, and promotional creatives.
• Work closely with the content and marketing teams to develop visually strong storytelling and campaign concepts.
• Create and maintain brand guidelines, templates, design systems, and visual libraries.
• Translate briefs and business objectives into clear and compelling creative concepts.
• Collaborate with photographers, videographers, copywriters, influencers, and external creative partners when required.
• Review and maintain quality across all creative outputs to ensure consistency and attention to detail.
• Stay updated with emerging design trends, digital formats, typography, layouts, and visual references relevant to premium D2C and lifestyle brands.

Qualifications

• 6-8 years of relevant experience in graphic design, brand design, or visual communication.
• Strong portfolio demonstrating branding, digital design, campaigns, and creative storytelling.
• Strong command of Adobe Creative Suite — Photoshop, Illustrator, and InDesign.
• Working knowledge of Figma and other relevant design tools.
• Strong understanding of typography, composition, colour, hierarchy, and visual storytelling.
• Ability to develop concepts from scratch rather than only executing existing briefs.
• Strong eye for detail and consistency.
• Ability to balance creativity with commercial and business objectives.
• Strong communication and collaboration skills.
• Experience in D2C, lifestyle, home, fashion, beauty, food, or consumer brands would be an advantage.