SARELLY is building a next-generation beauty company from Mexico with global ambition. Rooted in creativity, community, and high-performance products, the brand is scaling rapidly across Mexico and the United States through direct-to-consumer, ecommerce marketplaces, wholesale, and retail. As the business enters its next stage of growth, Finance must become a daily operating advantage: trusted numbers, strong cash discipline, sharper commercial decisions, and processes that scale.

The opportunity

We are looking for a full-time, Mexico City-based Finance Director to serve as SARELLY’s hands-on finance leader and operational finance partner every day. This is a builder role for someone who can move comfortably between a 13-week cash forecast, a channel margin discussion, a vendor negotiation, a monthly business review, and the practical work of improving systems, data, and processes.

The Finance Director will report, in principle, to SARELLY’s CFO and will work directly with the founders (CEO and COO). The Finance Director will own the operating rhythm, visibility, analysis, and coordination required to run Finance day to day. The immediate priority is excellent execution: build reliable processes, create one trusted view of the business, stay close to commercial and operational teams, and ensure decisions are translated into disciplined follow-through.

Mission

Build and run the financial operating system that gives SARELLY clear, timely visibility into cash, profitability, and performance—and turns that visibility into better daily decisions across Mexico and the United States.

What you will own

Cash, liquidity, and working capital

• Build and maintain a rolling 13-week cash flow forecast, updated weekly, with clear assumptions, scenarios, risks, and required decisions.
• Create dependable visibility into cash balances, payment commitments, purchase orders, inventory needs, receivables, and near-term liquidity requirements.
• Run a disciplined payment-planning cadence so critical obligations are identified early and trade-offs are explicit—not discovered at the last minute.
• Improve working capital through inventory discipline, collections, payment timing, vendor terms, and practical financing alternatives, including inventory and receivables solutions where relevant.

FP&A, performance, and reporting

• Build and own management P&Ls for Mexico, the United States, wholesale, and each meaningful sales channel, with consistent definitions and clear accountability.
• Lead forecasting, budgeting, variance analysis, and scenario planning; translate deviations into decisions, owners, and actions.
• Deliver accurate, concise monthly reporting and prepare structured monthly business reviews with commercial and operational leaders.
• Pre-read business reviews, identify the two or three variances that do not add up, explain what the numbers mean, and ensure every open question leaves the room with an owner and a deadline.

Margins, pricing, and full-chain economics

• Create one fully loaded view of unit economics by channel—from acquisition and retailer economics through cost to serve, returns, deductions, fulfillment, and contribution margin.
• Partner with Commercial and Operations on pricing, promotions, discounts, retailer terms, minimum margin thresholds, assortment, and channel mix.
• Evaluate meaningful spend through four questions: what does the dollar buy; what return does it generate and over what payback period; what is the return on the next dollar versus the last; and what happens if the spend stops.
• Develop a ranked, current point of view on where SARELLY’s next dollar should go, supporting the fractional CFO and founders on capital allocation decisions.

Daily business partnering

• Work alongside the CEO, COO, and Commercial and Operations teams as a practical, responsive partner—not only as a reporting function.
• Bring independent judgment and state it early and plainly. Apply the brake when the evidence is thin, and become the accelerator when the economics support investing faster.
• Help teams understand the financial consequences of their decisions and build ROI discipline without slowing down the business unnecessarily.
• Translate financial priorities into simple operating guidelines, decision tools, and follow-up cadences that teams can use every day.

Finance operations, systems, and controls

• Coordinate the daily work across accounting, controllership, treasury, tax, and compliance, using internal team members and external advisors as appropriate.
• Establish a reliable month-end close and management-reporting calendar, with clear owners, controls, reconciliations, and escalation paths.
• Strengthen processes across the US/Mexico, multi-entity environment, including banking, intercompany flows, tax coordination, FX exposure, transfer pricing support, and regulatory requirements.
• Improve the finance systems, data model, ERP/accounting integrations, and BI capabilities needed to create one trusted source of truth.
• Document repeatable processes and build a finance organization that can scale without losing speed or control.

How the role will evolve

The role begins with a deliberate emphasis on Steward and Operator: protect cash and the integrity of the numbers, then build an accurate, efficient, on-time finance function. As the foundations mature, the Finance Director should progressively contribute more as Strategist and Catalyst—shaping choices, sharpening capital allocation, and driving value across the company.

For an exceptional performer who earns the confidence of the founders and develops the required breadth, the role may provide a potential path to CFO as SARELLY scales and after a future Series A. This is an opportunity for growth, not a promise of promotion or timing; the post-Series A organization will be determined by the company’s needs, performance, and mutual fit.

What success looks like

• Leadership has a credible 13-week view of cash, upcoming payments, liquidity risks, and the decisions required each week.
• Mexico, US, wholesale, and channel P&Ls are delivered consistently and used to manage the business.
• Commercial and Operations teams receive timely, practical finance support on margins, pricing, inventory, and investment choices.
• Monthly reporting and business reviews are accurate, decision-oriented, and followed by clear ownership.
• Accounting, treasury, tax, and compliance work to a predictable cadence with fewer surprises and stronger controls.
• Finance data, systems, and processes become simpler, more reliable, and more scalable.
• The Finance Director is trusted to challenge decisions independently—and equally trusted to push proven opportunities forward.

What we are looking for

• Ideally 5+ years of progressive finance experience, including senior leadership in FP&A, Finance Director, Head of Finance, or VP Finance roles.
• A strong operating track record in consumer, beauty, CPG, retail, wholesale, or ecommerce is highly preferred; experience with inventory-intensive and multi-channel models is especially valuable.
• Demonstrated ownership of cash forecasting, management P&Ls, planning, unit economics, working capital, and business partnering.
• Useful experience across the United States and Mexico or in a cross-border, multi-entity environment. Familiarity with US and Mexican accounting, tax, treasury, FX, and compliance topics is a plus; expert-level mastery of every specialty is not expected.
• Hands-on by instinct: willing and able to build models, reconcile data, improve a process, prepare a review, and work through operational detail personally.
• Strong systems and data orientation, with experience improving ERP/accounting workflows, financial models, and BI/reporting tools.
• Independent judgment, intellectual honesty, and the confidence to challenge founders and functional leaders constructively.
• Clear executive communication and the ability to turn complex analysis into decisions that teams can act on.
• High ownership, low ego, urgency, resilience, and comfort operating in a fast-growing environment where not everything is built yet.
• Bilingual fluency in English and Spanish is required.

Why SARELLY

• Help build the financial foundation of an ambitious beauty company scaling across Mexico and the United States.
• Work directly with the founders, COO, CFO, and leaders across the business.
• Own highly visible problems where better finance execution can immediately improve growth, resilience, and decision quality.
• Join at a stage where the role can expand meaningfully with the company and where strong performance will shape the future finance organization.

SARELLY is committed to building an inclusive team. We welcome candidates whose experience may not match every line of this description but who bring the judgment, operating intensity, and learning agility required to succeed in the role.