Divisional Head - Digital ProductsBangalore, India (On-site) ∙ Full-time

Divisional Head - Digital Products

On-siteBangalore, IndiaFull-timePosted 1 day ago

About the role

The Role Mandate

We are seeking a Head of Product – Digital Platforms & Experiences to own, architect, and scale Norton’s global digital ecosystem spanning:

  • Global Websites & Digital Commerce
  • Norton Customer Mobile App Platform
  • Dealer & Channel Partner Systems
  • Customer Experience (CX), Service, and Support Platforms
  • Enterprise Integrations (CRM, Commerce, Identity, Data)

Scope Clarification: This role owns the Norton App Platform and the end-to-end customer experience delivered through it. Core Connected Vehicle technology—including telematics hardware, embedded software, remote-command infrastructure, vehicle diagnostics algorithms, and OTA platforms—is owned by vehicle software engineering teams. This role drives how those underlying capabilities are integrated, packaged, and surfaced into intuitive, world-class app experiences for the owner.

The ideal leader combines the design sensitivity required for luxury consumer experiences with the high-velocity execution and scalability seen in top-tier consumer tech platforms (e.g., Google, Meta, Amazon, Swiggy, Zepto, Uber).

Key Responsibilities

1. Digital Strategy & Product Vision

  • Define the global digital product vision across discovery, commerce, ownership, dealership, service, and brand engagement.
  • Establish experience principles, design standards, and performance benchmarks appropriate for an ultra-premium global brand.
  • Build a multi-year product roadmap aligned with Norton’s global expansion plans.

2. Norton App Platform & Connected Ownership Experience

  • Own the global mobile application platform across customer onboarding, ownership, commerce, service scheduling, and engagement.
  • Partner with Telematics, Vehicle SW, Cloud, and Cybersecurity teams to define how connected vehicle data (status, navigation, diagnostics, telemetry, remote features, OTA updates) is surfaced securely in-app.
  • Translate complex underlying vehicle data into simple, reliable, and premium customer experiences.

3. Web, Commerce & Digital Engagement

  • Own global web properties, market-specific portals, and high-conversion vehicle configurators.
  • Drive digital commerce across motorcycles, merchandise, accessories, digital subscriptions, and premium brand experiences.
  • Implement data-driven experimentation, personalization, analytics, and lifecycle marketing engine capabilities.

4. Dealer & Partner Platform Transformation

  • Architect intuitive systems for dealers and partners to streamline lead management, vehicle configuration, inventory, quotations, delivery, and aftersales engagement.
  • Provide partners with a unified, 360-degree view of the customer and vehicle to bridge online and physical showroom experiences seamlessly.

5. Integrated CX & Support Systems

  • Deeply integrate digital touchpoints with Customer Support, Contact Centers, Roadside Assistance, and CRM systems.
  • Establish a single customer identity and interaction history across channels, eliminating repetitive data entry for owners.
  • Build high-touch digital self-service capabilities supported by immediate, high-quality human assistance.

6. Enterprise Architecture & System Integration

  • Collaborate with enterprise technology teams to define API, event, data, and consent management frameworks across Salesforce, CRM, DMS, ERP, Payment, and Cloud systems.
  • Eliminate fragmented customer journeys caused by functional or geographical silos while balancing speed with architectural scale and security.

7. Team Leadership & Business Outcomes

  • Recruit, mentor, and lead an elite team of Product Managers, Product Designers, Researchers, and Product Operations leaders.
  • Own Key Business Outcomes: CSAT/NPS, digital conversion rates, app engagement/retention, connected feature adoption, service retention, dealer productivity, and platform availability.

Candidate Profile

Experience & Qualifications

  • 15+ years of digital product leadership experience building scale-grade consumer platforms or luxury/automotive digital products.
  • Proven track record of launching and scaling high-velocity web/app consumer products with high UX standards.
  • Strong technical acumen in platform architecture, APIs, customer data platforms (CDP), CRM, commerce, and enterprise integration.
  • Demonstrated experience recruiting, developing, and leading high-performing product organizations.
  • Education: Bachelor’s or Master’s in Computer Science, Engineering, Design, Business, or a related discipline.

Preferred Background

  • High-Growth Consumer Tech (Primary Focus): Proven experience scaling consumer products in fast-paced tech environments such as Google, Amazon, Zepto, Swiggy, Flipkart, Uber, Zomato, PhonePe, CRED, Meesho, Razorpay, or similar digital-first companies.
  • Premium / Luxury / Mobility (Secondary Plus): Experience with premium automotive/mobility brands (e.g., BMW, Ducati, Porsche, Triumph) or luxury consumer brands is advantageous. High-velocity tech execution remains the primary requirement.

TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products have led in their respective categories in the J.D. Power IQS & APEAL surveys and J.D. Power Customer Service Satisfaction Survey. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com

SectorSports & Outdoors
HeadquartersHosur, India
Employees31,181
Founded1979
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