The Girlfriend Doctor (TGFD) is seeking an experienced DTC/e-commerce Marketing strategist who wants a senior, high-impact role within an established and collaborative team.

The Director of Marketing Strategy will develop and lead TGFD's Marketing strategy to acquire and retain customers, strengthen brand positioning, and drive profitable demand in alignment with company financial objectives.

This is a strategy-led Marketing leadership role. You'll establish Marketing priorities, customer and acquisition strategy, campaign and launch strategy, positioning and messaging, promotional strategy, cross-channel strategy, strategic creative direction, and performance optimization.

You'll work closely with our Founder, Marketing Manager, and experienced channel specialists to translate strategy into execution. We're looking for someone who knows how to establish strong strategic direction, empower capable people to execute within their areas of expertise, and build a high-performing Marketing function without needing to personally own every project or execution detail.

TGFD operates with an outcome-focused, flexible work environment. This role is designed around strategic ownership, effective leadership and results rather than unnecessary meetings or activity.

What You'll Own

Marketing Strategy & Growth

• Develop and lead integrated Marketing strategy aligned with company growth objectives, financial targets, brand priorities, and available resources.
• Translate company objectives into clear Marketing priorities and strategic initiatives.
• Develop customer acquisition, retention, and growth strategies across relevant channels.
• Establish the strategic Marketing calendar in coordination with launches, promotions, product priorities, inventory, and other business initiatives.
• Identify emerging opportunities, performance risks, customer trends, and areas requiring strategic adjustment.
• Recommend where Marketing resources and investment should be concentrated based on expected business impact.

Campaigns, Launches & Promotions

• Own the strategic development of major Marketing campaigns, launches, and promotions.
• Establish campaign objectives, target audiences, positioning, offers, messaging, channel strategy, creative direction, and performance targets.
• Develop clear strategic Campaign Briefs before campaigns move into production.
• Partner with the Marketing Manager to transition approved strategy into coordinated execution.
• Evaluate campaign results and use insights to continually improve Marketing strategy.

Brand, Messaging, Copy & Creative Direction

• Help steward TGFD's brand positioning, messaging strategy, and brand voice in close partnership with our Founder.
• Develop messaging frameworks, campaign narratives, customer value propositions, offers, hooks, and strategic creative direction.
• Provide messaging and creative direction across landing pages, email/SMS, Paid Media, Organic Social, Amazon, launches, promotions, and other customer-facing channels.
• Review and edit Marketing copy to ensure it is persuasive, accurate, brand-aligned, and strategically sound.
• Strengthen or rewrite copy when needed while enabling existing Marketing resources and approved AI tools to support routine copy development.
• Establish frameworks and standards that enable the Marketing team to produce strong, consistent work without creating unnecessary approval bottlenecks.

Cross-Channel Marketing Strategy

We're looking for someone who fundamentally understands the major channels of a modern DTC/e-commerce business and can develop and evaluate strategy across them.

You should be strategically fluent in

• Paid Media: Acquisition and funnel strategy, creative strategy, audience strategy, testing, CAC, ROAS/MER, scaling, and contribution economics.
• Organic Social: Audience and content strategy, platform positioning, engagement, organic growth, creator/influencer integration, and Social's role in brand, acquisition, and conver