About Sesh

Sesh is a modern nicotine platform company and the #1 independent pouch brand in the US. Our mission is to accelerate the end of smoking. We operate a Canadian and a US operating company, we make our product through a partner manufacturer, and we sell through distributors and retail. We are growing fast and the finance function is being built as we go.

Overview

Sesh Rewards is our loyalty program. Scan your can, earn points, unlock tiers and access redemptions, from product drops to experiences with the people who invest in the brand. The program launches in Q4 2026 with a dedicated web app. You will own it. Not the launch, which is done, but everything after: the member economics, the app roadmap, the vendor relationship, the redemption calendar, the data, and the decision about what to scale.

You run Rewards as its own vertical alongside Digital, Content and Events, reporting to the CMO, with a budget and a seat at the planning table. This is a builder's job in year one. There is no team under you yet. You will hire one when the program earns it.

What you will do

• Own the Sesh Rewards P&L: incentive and redemption spend, platform cost, and the contribution the program returns through repeat purchase and direct migration.
• Set the member economics: earn rates, tier thresholds, redemption values and the guardrail on incentive cost per repeat purchase.
• Run the app roadmap with our Digital team: can scan flows, registration, points, tiers, Shopify integration, tracking.
• Build the redemption calendar with Events and Partnerships: product drops, creator trips, investor experiences, launch tie-ins.
• Connect every acquisition channel into one program: creator codes, event sign-ups, retail scans, DTC enrollment, the marketplace migration pilot.
• Define and report the numbers: members, scan and registration rates, redemption rates, repeat purchase, direct purchase from retail and marketplace members. Set the 2027 targets off the first quarter of real data and own them.
• Decide what scales. Expansion follows contribution, not sign-ups.
• Keep the program compliant: 21+ only, no health or cessation claims, FTC disclosure where it applies.

What you bring

• Experience running a consumer loyalty or membership program end to end, with ownership of the economics, not just the marketing.
• You have launched or rebuilt a program and lived with the results for at least a year.
• Comfortable in the data: cohorts, retention curves, incremental contribution. You can build the model and defend it.
• Experience managing a platform vendor and a product roadmap with an internal tech team.
• Operator mindset. You will write the earn table, set up the redemption, chase the tracking bug and present to the CEO in the same week.

Not required

• Nicotine category experience.
• A large team behind you. The right person has done this with a small one or alone.

Why this role

You get to build a loyalty program from launch with the full backing of the company, on a product people buy every week, in a brand that is independent, fast and growing. It is the mechanism behind two of our three 2027 goals.