Launch the storefronts behind some of the world’s biggest toy brands.

MGA Entertainment is home to L.O.L. Surprise!™, Bratz®, Rainbow High™, Little Tikes®, MGA’s Miniverse™, and more, and we’re building out a portfolio of brand storefronts to bring them directly to fans. We’re looking for a Director of E-Commerce to get those stores live and make them perform.

You’ll launch new stores end to end, from discovery with brand teams through UX direction, agency execution, launch, and the first 90 days of sales. Then you’ll keep raising conversion and set the standards every future store inherits. And you’ll codify it all into a playbook, so store number ten takes a fraction of the effort that store number three did.

If you love both the launch and the optimization, and you can tie a launch plan to a revenue number and defend it, this is your role.

What you’ll do

• Lead new storefront launches end to end, from requirements gathering with brand teams through launch and the first 90 days
• Build the traffic and conversion model behind every launch, setting the number growth marketing needs to deliver and owning the store’s ability to convert it
• Partner with growth and retention so launches land on day one, not a quarter later
• Own and improve the new-store playbook with every launch
• Lead the site merchandising team across catalog, collections, inventory visibility, bundling, cross-sells, and promotions
• Run a continuous A/B testing roadmap across landing pages, cart, and checkout
• Direct UX and UI designers to turn analytics and heat-mapping insight into high-converting mobile and desktop experiences
• Own UX and merchandising standards across the storefront portfolio
• Serve as primary partner to our development agency, holding them to timelines, site speed, and budget
• Own the performance, architecture, and security of our Shopify Plus platform and app ecosystem
• Deliver dashboards that give brand teams real visibility into store performance

What you bring

• 6–8 years in e-commerce, digital product, or DTC site management, with direct ownership of storefront builds or major site launches
• Hands-on experience with a major e-commerce platform
• The ability to build a traffic and conversion model that connects a launch plan to revenue
• Strong UX and CRO instincts, with a track record of changes that actually moved conversion
• A systems mindset: you document what works so every launch gets easier
• Comfort leading in a fast-paced, highly collaborative environment across brand, tech, and operations
• An owner’s mindset: proactive, accountable, and willing to make the call with imperfect information

Bonus points for

• Shopify Plus experience
• Experience launching multiple brand storefronts within a portfolio

Why MGA

You’ll be building MGA’s DTC storefront portfolio as it takes shape, with globally loved brands, real ownership, and the chance to set the standard for every store that follows.