Job title: Director, Content & Social

Working location: Remote USA

About us

Join one of Europe’s fastest-growing nutrition success stories.

Kendal Nutricare creates world-class nutrition for every stage of life — from Kendamil infant and toddler formula to Kendalife adult nutrition. We’re a family-owned, purpose-driven business with big global ambitions.

In 2025, we were ranked the UK’s fastest-growing food and drink company, with Kendamil now one of the fastest-growing baby brands in the world, the No.1 Organic formula in both the UK and USA, and available in 50+ countries (and counting).

As the only British infant formula manufacturer, we’re proud to produce our award-winning products here in the UK using British full-cream milk, with no palm oil or unnecessary additives — trusted by families worldwide.

We’re on an exciting path – join us!

The role

As one of the fastest-growing brands in infant nutrition, Kendamil is seeking an experienced and visionary Director, Content & Social to define how our brands connect with parents across North America. You'll shape the content, social, influencer, and community strategy for both Kendamil and KendaKids, creating a distinctive brand presence that builds trust, drives engagement, and fuels growth.

Reporting to the VP of Marketing, you will lead our organic social, influencer marketing, creator partnerships, and brand ambassador programs while managing a growing team and collaborating closely with Brand, Retail, DTC, Creative, and Media teams.

This role is ideal for a strategic storyteller, cultural observer, and team builder who thrives on creating rather than maintaining.

What you’ll be doing

Social & Content Strategy

• Lead the social and content strategy for Kendamil and KendaKids across Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Create compelling content franchises and campaigns that build brand awareness, trust, and engagement.
• Develop content roadmaps supporting product launches, retail partnerships, and key brand moments.
• Drive platform strategy, social listening, trend identification, and community engagement.

Influencer & Community Strategy

• Own the influencer, creator, and ambassador strategy across the customer journey.
• Lead creator partnerships, product seeding, ambassador programmes, and agency relationships.
• Ensure all influencer content is authentic, on-brand, compliant, and performance-driven.
• Support campaign planning, execution, and optimisation across paid and organic channels.

Leadership & Collaboration

• Lead and develop the Social Media and Influencer Marketing teams.
• Partner closely with Brand, Creative, DTC, Retail, and Paid Media teams to deliver integrated campaigns.
• Ensure all content complies with regulatory, legal, and brand approval processes.

Performance & Growth

• Own social and influencer KPIs, budgets, and reporting.
• Measure and optimise performance across engagement, reach, community growth, EMV, and share of voice.
• Partner with Paid Media on amplification and creator-led content strategies.
• Present insights, results, and recommendations to senior leadership

What you’ll need

• 8+ years' experience in social media, content and influencer marketing,
• Experience leading teams and people managers
• Deep expertise across Instagram and TikTok, with a strong understanding of social trends, culture, and audience behaviour.
• Proven success building content ecosystems, creator programmes, influencer networks, and community engagement strategies.
• Strong creative judgment with experience directing social-first content and guiding creators, agencies, and internal teams.
• Strategic thinker with the ability to connect content, social, and influencer activities into one cohesive brand strategy.
• Experienced people leader who develops talent, provides clear direction, and fosters high-performing teams.
• Skilled at managing budgets, agencies, and external partners while delivering measurable business impact.
• Comfortable working within regulated environments and content approval processes.
• Strong collaborator with experience partnering across global and cross-functional teams.

We offer ;

This is an opportunity to define the future of social and influencer marketing for two exciting brands in a category that truly matters to families. You'll have the freedom to build, innovate, and leave a lasting impact within a fast-growing international business. The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.

Benefits depend on location*