Redefine Innovations is a Boston-based IT company that has been partnering with wholesale, distribution, manufacturing, and B2B commerce businesses across the U.S. since 2001. The organization specializes in building B2B commerce platforms, implementing and migrating to Dynamics 365 Business Central, and modernizing legacy IT systems through a structured, fixed-price process. Projects are led exclusively by senior consultants, with direct, transparent communication and no offshore handoffs or hidden scope changes. Service offerings span the Redefine Suite B2B platform, custom software development, data and analytics with Power BI, AI-driven automation, and digital transformation initiatives. Team members collaborate with clients nationwide to deliver dependable, scalable technology solutions that match business growth.

Role Description

The Digital Marketing Manager is a full-time remote role responsible for planning, executing, and optimizing digital marketing initiatives that support Redefine Innovations’ growth and brand visibility. This role manages multi-channel campaigns across paid and organic digital channels, including social media, email, and search, with a focus on generating qualified leads in target industries. Day-to-day responsibilities include developing and refining digital marketing strategies, creating and overseeing content for campaigns, monitoring performance using web analytics tools, and adjusting tactics based on data-driven insights. The Digital Marketing Manager collaborates with sales and consulting teams to align messaging, support lead nurturing, and maintain consistent, clear communication with internal stakeholders. This role also involves staying current with industry trends and best practices in B2B and technology marketing to continuously improve campaign effectiveness.

Qualifications

• Strong digital marketing skills, including experience in Digital Marketing and Marketing strategy for B2B or technology-focused organizations.
• Proficiency in Social Media Marketing across major platforms, with the ability to create and manage campaigns tailored to professional audiences.
• Demonstrated experience in Lead Generation, including planning and optimizing campaigns that drive qualified pipeline and measurable ROI.
• Hands-on experience with Web Analytics tools (e.g., Google Analytics, marketing automation platforms, CRM dashboards) and data-driven decision-making.
• Excellent written and verbal communication skills, with the ability to present marketing plans and performance insights to non-technical stakeholders.
• Proven ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced setting.
• Familiarity with B2B commerce, ERP, or cloud-based business applications (e.g., Dynamics 365 Business Central) is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.