Züber is the pioneer and leader of Turkey's fast-growing healthy snacks market. Every product in the range is free from gluten, additives and added sugar. The portfolio includes fruit bars, protein bars, nut butters, granolas and savory chips.

Züber has a strong R&D engine, and many of its new products have quickly become commercial successes. Its direct-to-consumer (D2C) sales model is well positioned to benefit from the growth of e-commerce and online grocery. Züber aims to become a global player.

We are looking for a hands-on Digital Marketer to join our Digital Marketing team. You will plan, run and optimize our paid media across all digital channels, and you will help shape how Züber grows and how it shows up in a world of AI-driven search.

Requirements

• Bachelor's degree in a related field
• 3–5 years of hands-on performance marketing experience, ideally in D2C, FMCG or a digital agency
• Strong experience with Google Ads, Meta Ads, TikTok Ads, programmatic/RTB and Criteo
• Experience with Amazon Ads and/or other marketplace advertising
• Strong command of GA4, Google Tag Manager, Search Console, Looker Studio, Hotjar, Semrush and Adjust
• Strongly data-driven; comfortable with dashboards, attribution and Excel/Google Sheets
• Knowledge of SEO, and an interest in GEO and AI search visibility
• Experience using AI tools in marketing workflows
• Curious, quick to test new ideas and eager to learn
• Strong communication, organization and planning skills
• Fluent in written and spoken English

Responsibilities

Performance Marketing

• Plan, run, optimize and report on performance marketing campaigns hands-on, with a main focus on growing D2C sales on zuber.com.
• Manage paid channels (Google Ads, Meta, TikTok, YouTube, Criteo, programmatic, display networks) together with our media agency, monitoring them daily and optimizing against KPIs.
• Own key performance metrics such as ROAS, CPA and conversion rate, and decide how budget is split across channels.
• Plan and run ad campaigns on Amazon and other marketplaces (sponsored ads, retail media, promotional campaigns) to increase sales and visibility.

Analytics & Data

• Take ownership of the tracking and measurement setup (GA4, Google Tag Manager, Search Console, Looker Studio) and make sure the data is accurate.
• Build and maintain dashboards. Report regularly on campaign and channel performance, and turn the results into clear, actionable insights.
• Use attribution and testing (A/B, incrementality) to guide budget and optimization decisions.

Brand Campaigns & Launches

• Work with the Marketing team to design and build the setup of digital campaigns, including objectives, audiences, channel mix, formats and timing.
• Manage end to end branding media, including awareness and video campaigns.
• Track product launch campaigns against their reach, frequency and awareness targets, and report the results.

SEO, GEO & AI Visibility

• Drive SEO strategy to grow organic traffic and rankings.
• Lead Generative Engine Optimization (GEO) to make Züber visible and accurately represented in AI-powered search and assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews, etc.).
• Use AI tools in daily work for creative production, analysis, automation and campaign optimization.

Testing & Innovation

• Test new tools, ad formats and advertising models (e.g. new platforms, AI-driven campaign types, retail media), and scale the ones that work.
• Follow digital marketing trends and competitor activity in local and global markets.

Collaboration

• Work closely with the brand and e-commerce teams, the media agency and marketplace partners to align campaigns with business goals.