Do you want to work at the Heart of Sport, at the pulse of the global sporting goods industry, with the leading sport brands in the world? Then you need to join INTERSPORT.

We are hiring a Digital Designer to be part of our Brand Marketing division within the Marketing & Omnichannel team.

The key mission of this role is to help build the INTERSPORT brand on a global scale through the creation of design systems, compelling digital content and creative assets that elevate the brand across all digital touchpoints.

The Digital Designer is responsible for INTERSPORT’s Universal Design System (UDS) and digital brand standards globally, while also producing high-quality creative work across digital channels. The role supports the Marketing & Omnichannel team across campaigns, sponsorships, social media, corporate communications and more.

This role combines creative execution with digital brand stewardship, ensuring INTERSPORT’s omnichannel visual identity remains consistent, engaging and relevant across all markets and platforms.

MAJOR RESPONSIBILITIES

The Digital Designer is responsible for ensuring INTERSPORT delivers a consistent, customer-centric and brand-led digital experience across all consumer touchpoints, in alignment with the overall brand strategy and National Organisations.

Universal Design System & Brand Governance

• Own and evolve the INTERSPORT Universal Design System (UDS).
• Maintain the Figma component library.
• Define digital UI standards.
• Partner with local and external partners regarding new component improvements.
• Onboard internal and external teams, including National Organisations.
• Ensure digital experiences reflect INTERSPORT brand guidelines.
• Review implementation across National Organisations.
• Define standards for navigation, accessibility and interaction.
• Govern design consistency across digital platforms and conduct periodic digital audits.
• Provide input into owned channels such as intersport.com.

Customer Experience

• Create best-practice customer journey templates.
• Improve key omnichannel journeys.
• Develop experience principles.
• Support CX maturity assessments.
• Identify optimisation opportunities

Digital Design & Content Creation

• Create high-quality digital assets for global campaigns, INTERSPORT PRO, sponsorship activations, PR initiatives and corporate communications.
• Design graphics for digital marketing, sponsorships, websites, newsletters, social media, presentations and events.
• Edit video and produce motion graphics.
• Retouch, crop and optimise photography.
• Create layouts, templates and open files for National Organisations.
• Create engaging, social-first content.
• Identify opportunities to create engaging content that supports brand storytelling and consumer engagement.
• Develop creative playbooks, toolkits and assets for National Organisations to implement locally.

Campaign Experience

• Partner with Brand and Category Marketing teams on campaign planning.
• Define digital experience requirements for global campaigns and ensure they work within the overarching omnichannel approach.
• Create digital campaign playbooks and provide digital guidance where applicable.
• Ensure consistency across websites, apps and digital retail touchpoints.
• Translate campaign ideas into scalable digital experiences.
• Collaborate within the Brand & Omnichannel team to align and deliver 360-degree approaches.

Enablement

• Deliver training to National Organisations.
• Maintain documentation and guidance.
• Share best practices.
• Run digital design reviews.
• Support adoption of the Universal Design System.
• Lead regular quarterly digital sessions with National Organisations.

KEY REQUIREMENTS

• Deep understanding of digital design systems and how they can be built, applied and handed over for implementation.
• Strong knowledge of UX principles and the ability to guide others in applying them.
• Experience in digital brand management, ideally on a global scale.
• Proven ability in customer journey mapping, helping to elevate 360-degree omnichannel campaign outputs from a digital experience and e-commerce perspective.
• Excellent understanding of digital experience within omnichannel journeys, with the ability to work transversally with Brand, Marketing, Social, Retail, agency and local teams.
• Comfortable working collaboratively with internal stakeholders and external colleagues, agencies and partners.
• Strong digital design portfolio.
• Strong understanding of Figma.
• Advanced skills in Adobe Creative Suite, including After Effects, Photoshop, InDesign and Illustrator.
• Experience editing video and creating motion graphics.
• Strong visual storytelling skills, with the ability to create content for social media, digital campaigns and branded content.
• Excellent attention to detail and layout design.
• Passion for design, creativity, emerging digital trends and sport.
• Excellent project management skills, with the ability to manage multiple projects, priorities and timelines.
• Strong presentation and communication skills, both oral and written.
• Fluency in English. Additional languages are an advantage but not required.

PROFESSIONAL BACKGROUND

• Six or more years of experience in digital design, user journeys and content creation.
• Experience producing creative assets, templates and guidelines across multiple digital channels.
• Experience with graphic design, social media and video editing.
• Experience working in an international environment and collaborating with both global and local colleagues at an omnichannel level.
• Experience with international sports brands is preferred
• University degree in Digital Marketing, UX/UI Design, Digital Communications, E-commerce, Design or a related field

WE OFFER

• Interesting and diversified activity in an international company within the sports industry.
• 30 days paid annual leave.
• Progressive working and employment conditions.
• Team outings, group lunches and optional private training sessions.
• Hybrid work.

With a 40/60 (f-x/m) gender divide and over 60% of our colleagues being expats in our Amsterdam office, diversity is not only a phrase, at INTERSPORT we live it every day. We are curious to learn from differences and respect and value everyone.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.