MISSION STATEMENT

• Key owner of BVLGARI's mini-program live streaming and remote presentation channel.
• Responsible for high-value client engagement and relationship strategy across online and offline touchpoints.

MAIN RESPONSIBILITIES

1. Client

Build personalized and luxurious relationships with clients, orchestrating exclusive touchpoints that drive lasting loyalty.

• Cultivate personalized and luxurious relationships with clients through ongoing, tailored touchpoints.
• Ensure seamless responsiveness throughout the product discovery and order journey.
• Curate exclusive offline moments, including exhibitions, client gatherings, and activations, to deepen client loyalty.
• Maintain an authentic, client-centric presence across key digital and private platforms to enhance brand desirability and foster community engagement.

2. Live Streaming

Own the strategic execution of live sessions and remote presentations, ensuring every broadcast reflects BVLGARI’s luxury standards.

• Lead the strategic execution of live sessions and remote presentations, adapting content and approach to different client profiles.
• Enable internal teams and remote clients with premium live streaming capabilities, bringing offline event narratives into digital experiences.
• Define and continuously refine operational frameworks to ensure consistency and quality.
• Drive continuous improvement through post-performance analysis, including audience engagement, interaction, and conversion performance.

3. Content Production

Turn every live moment into a lasting brand asset that amplifies BVLGARI’s visual identity across channels.

• Direct high-quality product content capture and systematic asset management to support future brand reuse across channels.

WORKING RELATIONSHIPS

1. Internal

• Customer Service Team
• IT Team
• CRM Team
• UI/UX Team
• Other relevant internal teams

2. External

• Third-party Platforms
• Third-party Agencies
• Other relevant external partners

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED

1. Education

• Bachelor's degree or above.

2. Languages

• Fluent in English and Chinese.

3. Professional Experience & Know-how

• Experience in luxury retail, e-commerce, client experience, or live streaming; experience in the jewelry or watch category is preferred.
• Proven track record in managing high-value client relationships and exclusive offline and online events.

4. Technical & Management Skills

• Strong cross-functional coordination skills across e-Merchandising, Content, IT, Customer Service, and other relevant teams.

5. Personal & Interpersonal Skills

• Entrepreneurial spirit, with the ability to own a 360° role across client management, live streaming, and content.
• Strong communication and interpersonal skills.
• Strong integrity.
• Critical and creative mindset.
• Flexible and adaptable to evening or weekend live events and travel for offline activations.