The COMO Group represents an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The Group’s businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market Singapore), wellness (COMO Shambhala), organic living and specialty foods (COMO Dempsey, Culina and SuperNature) and philanthropy (COMO Foundation).

Job Summary

We are seeking a proactive, agile and data-driven CRM and Growth Assistant Manager / Manager to join our marketing team. Balancing luxury brand flair with commercial growth principles, you will play a central role in driving customer activation, lifecycle engagement and retention across omnichannel touchpoints.

In this role, you will take full ownership of lifecycle communications, database segmentation and conversion journeys while collaborating closely with retail and merchandising teams to experiment across physical and digital channels. By delivering a seamless online-to-offline experience and integrated CRM/CX strategies, you will optimize customer lifetime value (LTV) and brand growth.

Job Responsibilities

CRM and Lifecycle Marketing

• Plan, build and deploy targeted eDM, SMS and offline clienteling/direct mail communications with meticulous accuracy, high deliverability and strong brand alignment.
• Partner with leadership and the loyalty team to design and implement automated lifecycle workflows, including welcome sequences, birthday triggers, win-back triggers and omnichannel VIP loyalty journeys, using RFM segmentation.
• Translate customer insights into actionable learnings to help shape member benefits and strengthen engagement.
• Partner with retail and merchandising teams to equip them with customer insights and outreach lists for a seamless online-to-offline experience.
• Brief and collaborate with the Creative team on copy, visuals and templates that uphold the brand’s tone of voice and identity.

Data, Database and Compliance

• Maintain database hygiene, manage deliverability protocols and ensure full compliance with relevant privacy legislation (PDPA/GDPR) and data protection standards.
• Support IT, e-commerce and system partners in integrating and unifying customer data across POS, e-commerce, CRM and CDP platforms for a single customer view.
• Establish and maintain tracking standards (UTM parameters, conversion events and tagging) to measure campaign performance accurately.

Digital Growth and Conversion

• Build and optimize high-converting landing pages, lead-capture forms and sign-up mechanisms across omnichannel touchpoints.
• Design, implement and analyze continuous A/B and multivariate experiments across email messaging, landing page layouts, CTAs and onboarding flows to increase conversion rates and revenue per recipient.
• Explore and pilot emerging owned and paid channels suited to our customer base.
• Align CRM journeys with social, affiliate and paid media campaigns for consistent full-funnel messaging.

Reporting and Insights

• Prepare comprehensive CRM performance reviews and post-campaign analytics evaluating conversion metrics, sales attribution (online and in-store) and traffic impact to generate actionable growth recommendations.
• Partner with leadership to build and maintain dashboards tracking core KPIs, including database growth, opt-in rates, open/click-through rates, retention and repeat purchase rates, LTV and CRM-attributed revenue.

Stakeholder Collaboration

• Work closely with internal stakeholders including loyalty, merchandising and e-commerce teams to translate promotional calendars and events into automated lead-capture and growth workflows.
• Monitor luxury retail market trends, MarTech developments and competitor retention strategies to identify emerging automation and growth opportunities.

Job Requirements

• Diploma or Degree in Marketing, Business Management or a related discipline.
• 3 to 5 years’ experience in CRM, lifecycle, email or growth marketing, ideally within retail, fashion or high-growth consumer brands.
• Hands-on proficiency with CRM or marketing automation platforms (e.g. Klaviyo, CleverTap, HubSpot, Salesforce), Excel, Google Analytics 4 and basic HTML or landing page builders.
• Experience running multichannel campaigns across email, SMS, push, WhatsApp and Telegram.
• Analytical mindset, with experience in A/B testing, customer data analysis and segmentation.
• Strong project management, ownership and cross-functional communication skills with the ability to manage competing deadlines.
• Strong written English skills.

Advantageous

• Experience with paid retargeting on Meta and Google Ads, including custom audience syncing, plus a working knowledge of attribution and customer funnels.
• Familiarity with e-commerce platforms, Power BI or Tableau and customer data platforms such as Treasure Data.
• Start-up or lean-team experience.