Job Title: Copywriter

Company: Savvytree

Location: Delhi ( Hybrid )

Experience: 1-3 years

Apply Via : https://forms.gle/CDmP2KEaUUQ5CrdRA

About Savvytree

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

• Titan World
• Helios Watch Store
• IFFCO Urban Gardens
• Zandu Care
• Yamaha Music

to create meaningful content and achieve measurable results.

Key Responsibilities

Multi-Format Copywriting

• Conceptualise and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Creative Collaboration

• Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts

• Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development

• Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership

• Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

Social Media Strategy & Calendar

• Lead the development of innovative and impactful social media strategies for multiple brands
• Create monthly content calendars aligned with client objectives, events, and campaigns
• Translate client briefs into actionable and inspiring creative direction
• Ensure the strategic vision stays consistent across all content and campaign touchpoints

Content Planning & Collaboration

• Plan, ideate, strategise and assist in executing engaging social media content across social media platforms
• Collaborate with graphic designers, video editors, and copywriters to create content that resonates with audiences
• Plan and manage monthly UGC and brand shoots, from concept and mood boards to execution
• Ensure all content follows brand tone, messaging, and quality guidelines
• Provide creative direction and strategic guidance to the internal team to ensure cohesive and impactful brand storytelling across social media
• Assist in the execution and publishing of planned social media content, ensuring alignment with strategy, timelines, and platform best practices.

Strategic Messaging

• Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

Cross-Functional Strategy & Client Management

• Present strategic proposals and creative concepts effectively to clients
• Collaborate with internal teams to ensure campaigns align with strategic objectives and timelines

Trend Integration

• Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency

• Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset

* 1-3 years in a digital agency, working across multiple brands (MUST HAVE)

• Strong grasp of direct response copywriting fundamentals, including:
• Stages of market awareness & sophistication
• How to build personas, angles, unique mechanisms
• Emotional and psychological triggers in buying behavior
• Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns.
• Proven experience in writing and ideating content buckets and campaign plans.
• Ability to write for both brand and performance goals balancing tone with targets.
• Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
• Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.