Content StrategistGurugram, India (On-site) ∙ Full-time
This position is no longer accepting applications.See open roles at Honasa Consumer Ltd.

Content Strategist

On-siteGurugram, IndiaFull-timePosted 3 days ago

About the role

We’re building a high-velocity D2C Content Engine, and scripts are at the heart of it.

We’re looking for someone who can turn product truths and consumer insights into sharp, scroll-stopping video scripts, the kind that grab attention in the first 3 seconds and drive action. This isn’t long-format storytelling. This is short-form, performance-led, conversion-focused writing built for Meta and digital platforms.

This role sits at the intersection of creativity and performance marketing.

Roles & Responsibilities

  • Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaigns
  • Developing multiple hook and angle variations for structured A/B testing
  • Translating consumer insights into simple, persuasive, direct-response messaging
  • Partnering with creators and editors to ensure scripts are platform-native and performance-optimized
  • Learning from performance data (CTR, Hook Rate, etc) and iterating quickly
  • Contributing to a high-volume creative pipeline with speed and consistency

What we're looking for

  • 2–5 years of experience in D2C/performance marketing content
  • Strong understanding of Meta and short-form video ecosystems
  • Comfort writing in direct-response style (clear problem–solution, objection handling, urgency)
  • Ability to produce quality work at pace
  • High ownership mindset, you care about results, not just output

Honasa Consumer Limited (HCL), is a house of brands with a digital-first approach toward consumer brands creating the FMCG conglomerate of the future.

SectorBeauty & Personal Care
HeadquartersHaryana, India
Founded2016
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