Reports to: Head of Brand · Works with: Senior Creative Content Producer, Influencer & Gifting Coordinator, freelancers · Location: Central London office, 5 days a week

You will be the engine of Naked Wolfe on TikTok. You'll plan, film, edit and post content daily, and appear on camera yourself alongside outsourced talent.

Responsibilities

• Own the TikTok content plan and posting calendar, in line with launches and campaigns
• Plan, film and edit short-form video in-house: styling, try-ons, behind the scenes, studio life, trends and launches
• Appear on camera regularly as a voice of the brand
• Work with the creative team and freelancers on bigger shoots and edits
• Spot and act on trends, sounds and formats fast
• Community management on TikTok: comments, duets, stitches and replies
• Track performance weekly (views, watch time, saves, shares, follower growth) and adjust
• Repurpose TikTok content for Instagram Reels and YouTube Shorts
• Support TikTok Shop and live shopping if you plan to open it
• Cover in-store, event and IRL activation content
• Supply raw footage and cut-downs for paid social

About you

• Experience creating TikTok content for a brand or your own channel, with examples that performed
• Confident and natural on camera
• Strong phone filming and editing skills (CapCut, Premiere or similar)
• Obsessed with fashion, footwear and internet culture
• Fast-moving, organised and happy to create every day

• Recommended: £30k–£36k base.