SHEIN is a global online fashion and lifestyle retailer, offering value-for-money SHEIN branded apparel, as well as products from a global network of vendors, to our customers around the world, delivering on our commitment to make fashion accessible to all. Through our strategic partnership initiative, SHEIN Xcelerator, SHEIN supports brands and designers in their efforts to elevate business strategy and unlock market access, offering a tailored suite of direct-to-consumer (DTC) services, from product fulfilment to on-demand production services, as well as SHEIN's established global sales platform, so they can focus on making their creativity available to the world. SHEIN continues to promote our industry-leading, on-demand methodology for a smarter, future-ready industry.

What You’ll Do

Stay close to the news. Follow media, social platforms and online conversations across EMEA, spotting emerging stories, cultural and consumer trends, reputational risks and opportunities, and helping the team understand what they could mean for the business.

Turn information into insight. Distil large volumes of news, data and information into concise briefings, media summaries, presentations, Q&As and recommendations for colleagues and senior stakeholders.

Help shape and deliver campaigns. Work on corporate communications campaigns, announcements, partnerships, events and other initiatives, helping take projects from an initial idea through planning, execution and evaluation.

Work with the media. Research journalists and publications, build and maintain media relationships and lists, coordinate interviews and events, and support proactive and reactive media engagement.

Create content. Help develop corporate, digital and social content, adapting messages and formats for different audiences, markets and channels.

Support the integration of AI, data and new tools in the team’s workflow. Explore how generative AI, media intelligence, social listening, analytics and other emerging technologies can help the team identify issues, understand audiences, develop content and work more effectively.

Measure what works. Track communications activity and performance, analyse coverage, engagement and audience data, and help identify what we can learn and improve.

Own projects. As you develop in the role, take responsibility for defined projects and recurring workstreams, coordinating colleagues, agencies and external partners and ensuring work is delivered to a high standard.

Keep complex projects moving. Help coordinate plans, timelines, approvals and deliverables across multiple EMEA markets, working with internal teams, agencies, suppliers and market colleagues.

Protect our standards. Help ensure communications materials are accurate, on-brand and appropriately reviewed, including supporting governance, brand, legal and regulatory approval processes where required.

Make the team better. Identify better ways of working, new tools, interesting communications opportunities and areas where we can improve our processes or output.

What We’re Looking For

• A recent graduate, or someone at an early stage of their career, who can write exceptionally well and can make complicated subjects clear, concise and interesting.
• You are genuinely interested in news, business, politics, culture, consumer trends, media and the world around you.
• Strong organisation, attention to detail and the ability to manage competing priorities in a deadline-driven environment.
• Confidence using PowerPoint, Excel, Outlook and collaboration tools.
• Comfortable working with data, identifying patterns and summarising key insights clearly.
• Digitally and AI-literate, with practical experience using generative tools such as ChatGPT, Claude or Gemini for research, analysis, or workflow support.
• A proactive, collaborative mindset and the confidence to take ownership of assigned work.
• Fluency in English; additional European languages are an advantage.
• The ability to work effectively with colleagues across multiple markets and time zones.

Desirable Experience and Skills

• Familiarity with media-monitoring, social listening, analytics or content-management platforms.
• Understanding of media relations, the news cycle and corporate reputation.
• Familiarity with social-content formats, particularly for corporate channels such as LinkedIn.
• Experience using basic visual-content or presentation-design tools, such as Canva, Adobe Express or PowerPoint.
• Experience supporting events, partnerships, agency coordination or stakeholder communications.

You Might Be a Great Fit If You…

• Like coordinating moving parts and ensuring nothing gets missed.
• Are a self-starter who is comfortable working with different teams, external partners and senior stakeholders.
• Can balance creativity with structure, accuracy and attention to detail.
• Want to build a broad foundation in modern corporate communications within an international environment.

What You’ll Gain

• This role is designed to give you a broad foundation in modern corporate communications and the opportunity to build real professional experience quickly.
• You will learn how an international communications team operates when the stakes are real, from launching campaigns and working on media campaigns to responding to emerging issues, analysing reputation and advising colleagues across the business.
• You will work alongside experienced communications professionals, agencies and cross-functional teams across EMEA, while developing practical skills in writing, media relations, reputation management, digital communications, data analysis, AI and communications measurement.
• By the end of the programme, you should have built a portfolio of real work, developed relationships across an international organisation and gained a strong foundation for a career in corporate communications, public relations, reputation, public affairs or strategic communications.
• You will have the opportunity to progress from supporting projects to owning defined work streams, presenting your analysis and ideas, and becoming a trusted member of the team. You will also have access to [structured training, mentoring and professional development opportunities].