1. Job Responsibilities (Propósito del Cargo)

The core mission of this role is to penetrate the Colombian sales network and ensure the high-impact execution of headquarters' strategies.

• Sales Growth & Performance Management: Drive sales targets across distributors and Key Accounts (KA). Perform deep-dive analysis of the sales cycle to boost monthly Sell-out (SO) and Offtake metrics.
• Key Account Operations & Expansion: Maintain and strengthen relationships with existing core KAs. Proactively identify and develop new "white space" accounts and optimize Point of Sale Materials (POSM) to ensure brand excellence.
• Deep Distributor Supervision: Execute daily field visits and on-site inspections. Maintain real-time control over distributor inventory, logistics, and field execution to ensure 100% alignment with global HQ strategies.
• Market Intelligence & Digital Reporting: Monitor competitor movements and market trends. Utilize English as the primary language for HQ reporting. Leverage digital dashboards and AI/LLM tools to transform complex field data into structured, actionable insights for leadership.

2. Job Requirements (Perfil del Candidato)

We are seeking a senior sales professional with a robust background in FMCG, strong mathematical logic, and the resilience to navigate complex environments.

• Professional Experience: 5 to 8 years of relevant experience in sales management.
• At least 5 years in the FMCG sector, with a proven track record of "boots on the ground" problem-solving at the distributor and store level.
• Core Competencies:
• Analytical Logic: Exceptional ability for data-driven decision-making and mathematical logic.
• Cognitive Agility: Ability to abstract the complex/informal Latin American sales landscape into structured KPIs.
• Bilingual Proficiency: Native Spanish and Fluent English (written and spoken) for formal business reporting and HQ collaboration.
• Education: Bachelor’s Degree required (Business Administration, Engineering, or related fields). Master’s or MBA is a plus.
• Soft Skills & Values:
• Execution & Autonomy: A "hunter" mindset with the ability to thrive in high-pressure, uncertain environments.
• Cross-Cultural Synergy: High emotional intelligence and the ability to bridge the gap between local market realities and international corporate culture.