The Category & Insights Analyst is a hybrid role that sits at the intersection of category management, competitive intelligence, and sales analytics. This individual is a hands-on analyst and storyteller who supports the field sales team and leadership with the data, insights, and category tools needed to grow the business and strengthen retailer relationships reporting to the Director of Category and Insights.
Responsibilities
Category & Competitive Insights
- Conduct ongoing category and competitive analysis, monitoring market trends, share shifts, and competitive activity to surface actionable opportunities
- Develop new category insights to support selling stories, retailer conversations, and internal strategy
- Identify white space opportunities using category, shopper, and POS data
- Perform space-to-sales and velocity analysis, provide planogram/shelving recommendations
- Provide pricing & promotion analysis of off shelf and competitive activity
Data Management & Reporting
- Support data management processes, ensuring accuracy and consistency across syndicated, POS, and panel data sources
- Assist in the integration of AI tools into day-to-day analytics workflows to improve speed and depth of analysis
- Build and maintain internal reports and share-outs for sales and leadership audiences
Sales & POS Analytics
- Execute Sales and POS analytics on a regular cadence, including contributions to the WBR (Weekly Business Review)
- Deliver data and analysis to support Line Reviews, equipping the sales team with strong, fact-based category arguments
- Provide T2T (Top-to-Top) support by preparing insights materials for senior retailer meetings
- Conduct monthly business reviews with sales team/ cross functional partners
- Track new items & innovations including velocity, distribution build, incrementality
Shopper, Panel & Digital Analytics
- Partner with Consumer Intelligence (CI) on the application and optimization of shopper and panel data to enrich category and customer narratives
- Collaborate with the Omnichannel (Omi) team on Digital Analytics to incorporate eCommerce and digital performance into category stories
Cross-Functional Support
- Support day-to-day management of Category Management broker partners, coordinating workflows and ensuring quality deliverables
- Provide ad hoc insights support to the sales team and leadership, responding quickly to data requests and business questions
- Contribute to cross-functional initiatives including launch planning, JBP preparation, and retailer presentations
Requirements
- 2–5 years of experience in Consumer Packaged Goods (CPG), preferably within Category Management, Sales Analytics, Insights, or a related function
- Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field
- Experience working with syndicated and retailer POS data; familiarity with platforms such as Circana (IRI), NielsenIQ, SPINS, Numerator, or retailer-specific data portals preferred
- Strong analytical skills with the ability to translate complex data into clear, actionable insights and compelling selling stories
- Advanced proficiency in Excel and PowerPoint; experience with data visualization and business intelligence tools is a plus
- Understanding of core category management concepts, including distribution, velocity, assortment, pricing, promotion, space-to-sales, and incrementality
- Strong communication and presentation skills, with the ability to tailor insights for Sales, leadership, and cross-functional audiences
- Highly organized and detail-oriented, with the ability to manage recurring reporting and multiple ad hoc requests in a fast-paced environment
- Collaborative mindset and demonstrated ability to work effectively across Sales, Consumer Insights, Omnichannel/eCommerce, and other cross-functional teams
- Curious and proactive problem solver who can identify trends, uncover opportunities, and move from data to recommendation
- Interest in leveraging AI and emerging analytics tools to improve efficiency and enhance insight generation
Company Summary
eos Products is an iconic beauty brand founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite body lotion, eos products create delight where there was once utility, happiness where there was only function.
Equal Opportunity Employer
eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
FLSA Status
FLSA exempt.