JAKI | Premium Contemporary Womenswear

Location: Bounds Green, North London (on-site)

Salary: Competitive

About JAKI

JAKI is a London-born international womenswear brand known for its distinctive silhouettes, considered design and elevated everyday dressing.

We're focused on creating desirable, contemporary collections through premium materials, refined design and a strong creative identity.

The Role

We're looking for a hands-on fashion marketer with exceptional taste and good commercial instincts, who can take ownership of important projects and contribute across the business.

Working directly with our CEO & Creative Director, you'll bring ideas, contribute to creative and commercial decisions, and take responsibility for bringing the agreed direction to life.

Your main focus will be on product launches, marketing campaigns, email, customer retention and our online customer experience. You'll also get involved in social media, advertising creative, influencers, creative production and wider brand initiatives.

Adaptability is essential in our small team. You'll enjoy taking on varied projects, learning quickly and contributing where you can add value, while using sound judgement to prioritise work and take agreed projects through to completion.

This is a collaborative role with no direct reports initially.

What You'll Be Doing

• Brand & Product Positioning: Research contemporary brands, products, customer behaviour and pricing across our key markets. Collaborate with our CEO & Creative Director on brand direction, product positioning and pricing, turning findings into clear recommendations that consider customer demand, margin and long-term brand value.
• Marketing Campaigns & Launches: Manage the marketing calendar and deliver product launches and campaigns, coordinating creative assets, copywriting and activity across channels.
• Email & Customer Retention: Create and optimise email campaigns, customer segmentation and automated journeys to improve engagement, repeat purchases and customer lifetime value.
• E-commerce & Merchandising: Manage content, product launches and visual merchandising across our Shopify website and mobile app, including app content and push notifications, maintaining a consistent brand presentation and an intuitive shopping experience.
• Social Media, Influencers & Advertising Creative: Contribute to social content and planning, research competitor advertising and develop campaign concepts and creative briefs. Use performance insights to inform new creative, and help manage influencer relationships and collaborations.
• Creative Production & Partnerships: Contribute ideas to photoshoots, styling, casting and campaign concepts. Liaise with photographers, modelling agencies, press, PR and media agencies, influencers and other external partners.
• Performance & Optimisation: Monitor e-commerce and marketing results, interpret customer insights and use A/B testing to identify and implement improvements without compromising brand positioning.
• AI & Technology: Use AI and other tools for research, analysis, content development and automation, continually exploring ways to work more effectively.

What You'll Bring

Above all, exceptional fashion taste and a deep understanding of premium contemporary womenswear are essential.

We're looking for someone with

• Excellent fashion judgement: A strong understanding of contemporary brands, fabrics, silhouettes, styling and imagery, with an instinct for what makes a product, campaign or brand compelling.
• Customer understanding: An instinct for what our customers value and what influences their decision to buy, using customer feedback and buying behaviour to inform product presentation, messaging and the shopping experience.
• A strong creative perspective: The confidence to form and explain thoughtful opinions on brand direction, creative concepts and product presentation, including constructively challenging assumptions and suggesting better approaches.
• Commercial awareness: An understanding of premium brand positioning, international pricing, gross margin, promotional strategy, customer acquisition and retention.
• Relevant hands-on experience: A background in fashion marketing, e-commerce, brand marketing, digital merchandising or a related field.
• Strong Shopify knowledge: Confidence managing products, collections, visual merchandising and website content.
• Email & retention experience: Hands-on experience delivering email campaigns, customer segmentation and automated customer journeys, ideally using Klaviyo.
• An analytical mindset: Confidence working with spreadsheets and e-commerce data, including conversion rate, average order value, customer acquisition cost and customer lifetime value, alongside familiarity with A/B testing.
• Excellent communication skills: Strong writing and interpersonal skills, with the ability to communicate product appeal clearly and work professionally with agencies, creators and other external collaborators.
• Independent thinking and ownership: The ability to research independently, bring clear recommendations and take agreed projects from brief to completion, managing deadlines, coordinating collaborators and checking the detail before work goes live.
• Adaptability and resourcefulness: A willingness to learn, take on unfamiliar challenges and get involved wherever your skills can add value.
• AI proficiency: Practical experience using AI to improve research, analysis, content creation or workflows, with curiosity about emerging tools and technologies.
• A collaborative approach: Openness to feedback and enjoyment of working closely with others to develop ideas and deliver excellent work.

We value taste, initiative, commercial judgement, adaptability and demonstrated ability above formal qualifications or previous job titles.

Why Join JAKI?

You'll work directly with our CEO & Creative Director, with meaningful involvement in the creative and commercial development of an established international fashion brand.

We're a small, ambitious team that values curiosity, independent thinking, open communication and pride in producing excellent work.

You'll have the opportunity to contribute ideas, collaborate on important decisions, build relationships across the fashion industry and take ownership of varied, meaningful projects.

How to Apply

Please submit your CV and a short note explaining why you'd like to join JAKI.

Where possible, include one or two examples of projects you've personally delivered, briefly explaining your contribution and the outcome.

We'd also love to hear about a premium contemporary fashion brand you admire, what makes its products and presentation compelling, and why you think it resonates with its customers.