Reporting directly to the General Manager, you will be responsible for driving retail operations excellence and commercial growth across Hong Kong and Macau.

In this role, you will act as a key operational and commercial partner to the GM. You will lead the Area Manager to optimize store operations, evaluate retail site expansion opportunities with landlords, and implement sales strategies to maximize brand performance and profitability.

Key Responsibilities

1. Retail Strategy & Commercial Growth (HK & Macau)

• Collaborate with GM to translate overall brand objectives into actionable sales and operational strategies for Hong Kong and Macau.
• Support retail network growth: Liaise and maintain strong daily working relationships with key landlords and developers; participate in site visits, location evaluations, and creative retail store proposals.
• Monitor market trends, track competitor movements, and provide commercial insights to identify new sales opportunities.

2. Operational Leadership & Fleet Management

• Lead and support the Area Manager to ensure operational consistency, high store standards, and exceptional in-store customer experiences across all locations.
• Review daily/weekly sales performance with the frontline team, identifying gaps and executing immediate action plans to drive sales goals.
• Partner with the inventory and visual merchandising teams to optimize product availability, store display standards, and stock replenishment.

3. Budgeting & Financial Control

• Assist GM in budget preparation and financial monitoring: Track sales KPIs, operating expenses, and inventory health to protect gross margins and operational profitability.
• Analyze store performance metrics and provide actionable reporting to the GM.

Requirements

• Experience: Minimum 5–8 years of retail operations / brand management experience in fashion or lifestyle retail, with at least 2–3 years in a supervisory/managerial role overseeing store operations.
• Landlord & Retail Knowledge: Practical experience interacting with property landlords/mall management team in HK/MO, with a strong sense of retail site suitability and store layout evaluation.
• Leadership Skills: Proven track record in managing and coaching Area Managers or Senior Store Managers.
• Commercial Acumen: Strong analytical skills with good understanding of retail financial numbers (Sales KPIs, margins, store P&L components).
• Execution Power: Hands-on, practical, and highly execution-driven with strong problem-solving skills.
• Language: Fluent in Cantonese and English; Mandarin is an advantage.