Role Description The Brand Manager role at Brighty Official is a contract, on-site position based in Bekasi. The Brand Manager is responsible for developing and executing brand strategies, ensuring consistent brand identity across all channels, and overseeing marketing campaigns that strengthen brand awareness and customer engagement. Day-to-day tasks include planning and coordinating promotional activities, collaborating with design and marketing teams on content and visual assets, monitoring brand performance metrics, and conducting market and competitor analysis to identify growth opportunities. The role also involves managing relationships with partners and vendors, ensuring brand guidelines are followed in all collaborations, and preparing regular reports and presentations for internal stakeholders on brand initiatives and outcomes.

Qualifications

• 5+ years in Brand Manager within the Beauty / Skincare / Personal Care industry.
• Demonstrated ability in brand management, including developing brand strategies, positioning, and identity across multiple channels.
• Experience planning and executing marketing campaigns, with skills in digital marketing, social media, and content coordination.
• Strong analytical abilities for market research, competitor analysis, and performance tracking using relevant data and metrics.
• Effective communication and collaboration skills for working with cross-functional teams, partners, agencies, and vendors.
• Proven organizational and project management skills, including the ability to manage timelines, budgets, and multiple initiatives concurrently.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Deep understanding of TikTok & Instagram algorithms, trends, and viral content dynamics.
• Ability to work on-site in Bekasi and adapt to a fast-paced environment with changing priorities.

Responsibilities

• Develop and execute 360° marketing plans, product launches, and mega commercial campaigns.
• Supervise KOL, Content Creator, and Social Media teams to ensure flawless visual & narrative execution.
• Capitalize on viral social media trends while maintaining strict alignment with Brand Identity.
• Translate market trends, consumer behavior, and performance metrics into strategic growth actions.
• Manage promotional budgets efficiently to achieve high marketing ROI and brand health.