Vilnius, Lithuania I On-site

About PANDO MOTO

Founded in 2011 on one conviction that every rider deserves to come home, Pando Moto has grown from a bootstrapped startup into a globally recognised premium motorcycle apparel brand, now present in 35+ countries and 250+ retail partners worldwide. We create high-quality motorcycle gear at the intersectionof engineering, safety and aesthetics, from precision-cut riding denim to military-grade base layers made with fibres fifteen times stronger than steel. With over100,000 products sold in 2025 and continued year-on-year growth, Pando Moto is one of the fastest-growing challengers in the powered two-wheel industry. Weare a lean, global team driven by a passion for motorcycles, adventure and creating gear that helps riders feel protected, confident and themselves.

Role Description

We’re currently looking for a Brand Lead to shape PANDO MOTO’s global brand strategy and bring it to life through distinctive storytelling, content, campaigns, partnerships and events. This is a senior, hands-on role combining strategic thinking with creative execution. Working closely with the CEO andFounder, creative teams and Digital Commerce, you’ll strengthen brand consistency, build relevance in key markets and grow our rider community while supporting sustainable commercial growth.

Key Responsibilities

• Own and continuously evolve the global brand strategy, positioning, narrative, tone of voice and visual direction in line with PANDO MOTO’s growth ambition and rider-led identity.
• Translate brand strategy into an annual and quarterly brand roadmap covering campaigns, editorial themes, content, social channels, events, partnerships, community initiatives and key market moments.
• Define clear KPIs for brand initiatives, measure their impact, evaluate budget efficiency and turn data into actionable insights that improve creative decisions and business results.
• Lead the creative direction and hands-on development of organic content across all brand and social channels, ensuring a consistent, distinctive and high-quality expression across formats and markets.
• Identify what resonates in priority global markets, using cultural, customer and channel insight to adapt themes, formats, creators and activations while maintaining one coherent global brand.
• Create brand-building events, experiences and newsworthy moments that strengthen PANDO MOTO’s relevance within motorcycle, fashion, protection and lifestyle communities.
• Build and manage strategic partnerships with riders, creators, ambassadors, media, brands, retailers and communities that extend reach and reinforce brand credibility.
• Develop founder-led storytelling, turning his product knowledge, point of view and entrepreneurial story into authentic, repeatable content without making the brand dependent on one person.
• Brief and coordinate internal contributors, agencies, photographers, videographers, creators and other partners from concept through delivery, protecting creative quality, deadlines and budget.
• Partner with Digital Commerce on integrated campaigns: provide the brand platform, messages, visual guardrails and review, while Digital Commerce owns performance creative production, testing and optimisation.
• Maintain and operationalise the brand book, asset system and approval principles; monitor brand consistency across e-commerce, retail, wholesale, product launches, packaging and communications, and report brand performance and learning to leadership.

What We’re Looking For

• 5+ years of experience in brand strategy, creative brand leadership or content-led marketing within an international consumer, lifestyle, fashion, sports or premium product brand.
• Proven ability to build a distinctive brand across markets, translating positioning and customer insights into clear creative direction and actionable plans.
• A strategic, hands-on approach - comfortable moving from brand strategy to campaign concepts, briefs, copy and content execution.
• Strong creative judgement and visual taste, with the ability to maintain consistent brand identity, storytelling and tone of voice across channels.
• Experience leading organic content and social strategy, with a clear understanding of what earns meaningful attention and builds community.
• Experience developing brand partnerships, events and activations with creators, ambassadors, media or relevant communities.
• Ability to turn founder expertise, product knowledge and brand values into authentic, engaging stories.
• Strong project leadership skills - confident coordinating internal teams and external creative partners while managing quality, deadlines and budgets.
• Commercial awareness and confidence using audience insights and brand performance data to improve decisions, working closely with e-commerce and performance marketing teams.
• A portfolio or case studies showing strategic thinking, distinctive creative work and measurable brand impact.
• Full professional proficiency in English and Lithuanian. Any other priority-market languages are an advantage.
• Genuine interest in motorcycle culture, protection, design or fashion is advantage. Availability for selected shoots, events and international travel is required.

What We Offer

• Real brand ownership - shape PANDO MOTO’s global positioning, creative direction and storytelling, working directly with the CEO and Founder.
• Creative freedom and visible impact - bring your ideas to life through campaigns, content, partnerships and experiences that build brand recognition and community.
• Global exposure - develop a brand present in 35+ countries and take part in selected shoots, brand trips, trade shows and industry events.
• A rider mindset in practice - motorcycle licence support, access to company motorcycles and an annual budget for Pando Moto products.
• Flexibility and autonomy - a hybrid work model built on trust, ownership and results.
• Health and wellbeing support - private health insurance.
• Growth opportunities - a personal learning budget and space to grow professionally as the company continues to scale internationally.
• A strong team culture - monthly Friday lunches, team events, birthday gifts, and a pet-friendly office.
• A supportive, rider-driven environment - built on trust, respect, ambition and a shared passion for motorcycles.

Joining Pando Moto means becoming part of a small, ambitious and fast-moving team building motorcycle gear with real purpose, combining protection, performance and style without compromise.

We value diversity and are committed to creating an inclusive, supportive workplace where people are trusted to take ownership, share ideas and make an impact. Join us and help shape the future of performance-driven motorcycle gear.

Apply and help us build what riders will wear next.

Vilnius, Lithuania I On-site