1. General Information

Job Title: Creator & Affiliate Executive

Department: Marketing Malaysia

Reports To: Marketing Lead (Malaysia)

Office address: https://wspace.com/

Scope of Responsibility

• Malaysia Market
• Build and develop Coolmate's Creator, Influencer, and Affiliate ecosystem
• Support revenue growth across TikTok Shop, Shopee, and Website through Creator Commerce initiatives

2. Role Purpose

The Creator & Affiliate Executive is responsible for building, developing, and operating Coolmate’s Creator & Affiliate ecosystem in Malaysia to generate a continuous stream of content, increase brand visibility, and drive revenue growth through a Creator-led Commerce model.

This role transforms Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content distribution and revenue-generating channels for Coolmate.

3. Key Responsibilities

A. Creator Network Development (35%)

• Identify, recruit, and onboard creators aligned with Coolmate’s brand positioning.
• Build and maintain a comprehensive Creator Database in Malaysia.
• Expand creator networks across:
• Running Creators
• Pickleball Creators
• Fitness Creators
• Lifestyle Creators
• Campus Creators
• Develop and maintain strong relationships with creators.
• Monitor collaboration performance and recommend expansion opportunities.

B. Affiliate Program Development (35%)

• Recruit and onboard Affiliate Partners.
• Execute Affiliate programs across TikTok Shop and Website channels.
• Guide and support affiliates in driving sales performance.
• Monitor revenue contribution and effectiveness of each affiliate partner.
• Recommend commission structures and incentive mechanisms.

C. Creator Commerce Campaign Operations (30%)

• Collaborate with the Content & Social Development team to execute Creator Marketing campaigns.
• Track content production progress from creators.
• Ensure all creator deliverables are completed on schedule.
• Collect and analyze content performance data.
• Develop case studies and best-practice playbooks.

4. Authority & Decision-Making Rights

• Recommend creators for partnerships and collaborations.
• Propose affiliate commission and incentive structures.
• Recommend budgets for creator seeding programs.
• Evaluate creator performance and effectiveness.
• Recommend discontinuing partnerships with underperforming creators.

5. Key KPIs

Creator Growth KPIs

• Number of New Creators Recruited per Month
• Number of Active Creators
• Creator Retention Rate
• Cost per Active Creator

Affiliate KPIs

• Number of Active Affiliates
• Affiliate Revenue
• Affiliate GMV (Gross Merchandise Value)
• Affiliate Contribution Percentage

Content KPIs

• Number of UGC Videos Generated
• Creator Content Volume
• Monthly Content Assets Created

Commerce KPIs

• Creator-Attributed Revenue
• Affiliate-Attributed Revenue
• TikTok Shop Creator GMV
• Cost per Creator Conversion

6. Reporting Requirements

• Weekly Creator Report
• Weekly Affiliate Report
• Monthly Creator Performance Review
• Monthly Affiliate Revenue Report
• Quarterly Creator Ecosystem Review

7. Qualifications & Competencies

Experience

• 1–3 years of experience in one or more of the following areas:
• Influencer Marketing
• Creator Management
• Affiliate Marketing
• TikTok Shop Operations
• Experience working directly with Creators and/or Influencers.
• Preferred experience within:
• TikTok Agencies
• Multi-Channel Networks (MCNs)
• Creator Agencies
• Ecommerce Brands
• Direct-to-Consumer (D2C) Brands

Core Competencies

Creator Scouting

• Ability to identify, evaluate, and recruit suitable creators.
• Strong understanding of creator fit and audience relevance.

Relationship Building

• Ability to establish and maintain long-term creator relationships.
• Strong stakeholder management and networking skills.

Affiliate Development

• Understanding of Affiliate Marketing models and mechanics.
• Ability to build and scale affiliate partner networks.

Social Commerce Understanding

• Strong understanding of the TikTok Shop ecosystem.
• Knowledge of Creator Commerce models.
• Understanding of Social Selling behaviors and trends.

Communication & Negotiation

• Strong communication skills.
• Basic negotiation and partnership management skills.

Data Tracking & Performance Analysis

• Monitor creator performance and effectiveness.
• Understand and track core business KPIs.
• Analyze affiliate performance and identify optimization opportunities.

Apply via email: [email protected] or Whatsapp: +84 989 274 311