Flegen is Hegen’s dedicated space for supporting parents beyond products, bringing together services, education, experiences, and a community designed to support families through their parenting journey.

We are looking for a proactive, organised, and people-oriented Associate, Customer Experience & Operations to join the Flegen team and support its day-to-day operations and continued growth. This role brings together customer experience, business operations, partner coordination, and event support.

As part of the Flegen team, you will play an important role in creating a warm, welcoming, and reassuring experience for new and expecting parents. From responding to enquiries and coordinating consultations to supporting classes, workshops, and events, you will help ensure that every touchpoint reflects the care and thoughtfulness behind the Flegen experience.

Responsibilities

Customer Experience & Client Servicing

• Manage customer enquiries via WhatsApp and other communication channels, providing timely, thoughtful, and helpful responses.
• Warmly welcome parents and families attending Flegen’s classes, workshops, and events, helping them feel comfortable and supported.
• Maintain accurate client servicing records and ensure timely follow-ups on enquiries, requests, and outstanding matters.
• Support the overall customer journey by ensuring a consistent and positive experience across Flegen’s different touchpoints.

Partner & Freelancer Coordination

• Coordinate consultation requests, appointment scheduling, and service fulfilment with freelance consultants and external partners, including Momley Loft, My Queen, Aunty SG, and Thomson Medical.
• Maintain consultation and partner coordination logs, ensuring information is accurate and up to date.
• Facilitate clear and timely communication between customers, consultants, partners, and internal stakeholders to ensure smooth service delivery.

Backend & Business Operations

• Manage Flegen’s backend systems, including Shopify and Meety, to support bookings, scheduling, and service fulfilment.
• Track daily revenue, maintain operational records, and ensure internal documents and information are accurate and up to date.
• Monitor sponsored product inventory, Flegen refreshments, and other operational supplies, ensuring adequate stock and preparation for upcoming activities.
• Support the smooth running of day-to-day operations and flag operational issues or gaps where necessary.

Classes, Workshops & Events

• Coordinate the setup and logistics for classes, workshops, talks, and events.
• Support trainers and facilitators, assist with hosting and participant engagement, and ensure sessions run smoothly.
• Prepare materials, refreshments, and other resources required for each session.
• Support on-site coordination and respond to participant needs to create a welcoming and well-organised experience.

General Business Support

• Support new initiatives, partnerships, programmes, and service launches as Flegen continues to grow.
• Identify opportunities to improve operational workflows, customer experience, and service delivery.
• Support ad hoc business projects and other operational requirements as needed.

Requirements

• Diploma or Bachelor’s degree in a relevant field.
• Warm, friendly, and personable, with a genuine interest in interacting with people and creating a welcoming experience.
• Empathetic and sensitive to the needs, concerns, and emotions of expecting and new parents.
• Confident in hosting, engaging with participants, and supporting classes, workshops, and events.
• Highly organised, detail-oriented, proactive, and able to manage multiple responsibilities independently.
• A strong communicator and collaborative team player who takes ownership and follows through on commitments.
• Resourceful and comfortable working in a dynamic environment where priorities may evolve as the business grows.
• Comfortable using digital tools and systems; experience with Shopify, booking platforms, spreadsheets, or similar tools would be an advantage.

Who We Are

At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and ease the transition into parenthood through meaningful products and services. Recognized as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful designs with functionality and sustainability for time-strapped parents.

Equal Opportunity & Data Protection Statement

Hegen is an equal opportunity employer and is committed to building an inclusive and diverse workforce. All employment decisions are based on merit, qualifications, and business needs. By submitting your application, you consent to the collection, use and disclosure of your personal data for recruitment and employment-related purposes in accordance with applicable data protection laws.

Join Us

At Hegen, we are passionate about fostering a purpose-driven, inclusive and collaborative work environment where every team member can thrive. We are committed to supporting personal growth and offering opportunities for career development at every stage of your journey.

Join us in realising our bold vision of impacting 100 million mothers worldwide through innovation, compassion, and excellence. If you are inspired to make a difference and grow with a dynamic team, apply now and embark on an exciting journey with Hegen.