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About the role
AI Content Creator — E-commerce
📍 Babaclick HQ, Udyog Vihar, Gurugram · In person
Turn ideas into AI-generated content—and content into revenue.
We’re launching a new division within Babaclick to discover product opportunities, create compelling AI-generated content, and turn those ideas into sales.
We’re looking for an experienced creator who combines excellent creative judgment with commercial curiosity. Someone who can spot an opportunity, produce exceptional videos, test their ideas, and use the results to decide what happens next.
Your portfolio is your application.
Babaclick operates in international e-commerce, with an India-based team supporting a broader business spanning product sourcing, marketplace selling, technology, and fulfilment.
Our existing operation sells across international marketplaces. Behind those channels are established teams and processes for sourcing products, managing catalogues, processing orders, and getting goods to customers.
We’re now building a new division that brings social media discovery, AI content creation, and e-commerce execution together.
You’ll be applying your creative skills to real products and commercial opportunities, with an existing operation behind them.
This is a new division, and you’ll help discover the formula.
The division is currently in its exploratory stages. We have a commercial objective and will provide direction, but the creative approach, testing process, and repeatable model are yours to help develop.
The goal is to identify promising ideas and establish whether we can generate revenue from them through AI-generated content and online selling.
You’ll work in a startup-like environment where initiative matters. You’ll research opportunities, recommend what to test, make creative decisions, and take responsibility for understanding the results.
We want someone who enjoys figuring things out—and can explain what they tried, what happened, and what they would do next.
The commercial objective
Revenue generation will be the central purpose of your work.
Views, engagement, and shares help us understand how content performs. The ultimate question is whether an idea can attract customers and generate sales, with the potential to become commercially profitable.
Product opportunity → Creative concept → AI-generated content → Launch → Sales → Improvement
That means thinking beyond how a video looks. You’ll consider the audience, the product’s appeal, the reason someone would buy, and whether the results justify further investment.
You already have a strong portfolio of AI-generated videos. You can take an idea from concept to polished output independently.
You understand hooks, pacing, editing, sound, and what makes someone keep watching. You recognise weak AI output and know how to improve it.
You’re interested in why people buy. You can connect creative choices to product appeal, customer motivations, and measurable business outcomes.
You’re comfortable working with direction while independently figuring out the execution. You make recommendations, take responsibility for decisions, and learn from evidence.
You can move quickly, test thoughtfully, and change your approach when the results challenge your assumptions.
Experience with product advertising, e-commerce, direct-response video, or content that has generated sales is especially valuable. Strong independent and client projects are welcome.
What success looks like
Success means developing a reliable way to turn promising ideas into revenue.
We don’t expect every idea to succeed or every video to go viral. We do expect strong execution, clear thinking, and consistent learning. Commercial outcomes will be assessed in context with the wider team, including product selection, pricing, distribution, and fulfilment.
Send your 2–3 strongest AI-generated videos as YouTube links or Google Drive links. Please ensure the videos play directly in the browser and our team can view them without requesting access.
Please check all links before sending. Do not send video attachments or ZIP files.
Email: [email protected]
Subject: AI Content Creator — [Your Name]
No CV required. No new video needed for the initial application.
We’ll review your videos first, focusing on creative quality, storytelling, AI execution, and commercial thinking. Shortlisted candidates will be invited to discuss their work and approach.
If you want to use your creative skills to build and grow real commercial ideas, send us your best work.