Silverback Strategies is a performance marketing agency built for B2C brands doing $100M+ in revenue.

We help marketing leaders hit their growth goals, prove marketing's impact, and walk into the boardroom with reports that hold up. We work across paid media, SEO, AI search, and measurement, with deep experience in education, healthcare, financial services, and home services.

Proving impact starts with real measurement, not vanity metrics. We run incrementality tests, build marketing mix models, and design custom reporting so you know what's actually driving revenue, not just what an ad platform claims credit for.

We run more than 1,000 marketing tests a year and have managed over $500M in media spend. That volume of learning is what lets our teams move fast, spot what's working, and scale it.

We're the right fit for B2C companies that already invest seriously in customer acquisition and need a senior partner accountable for driving profitable growth.

Silverback is based in the Washington, DC area and works with clients across the country. Ad Age, Inc., DIGIDAY and The Washington Post have recognized Silverback for our award wining culture.