ColourPop is a direct-to-consumer makeup brand that delivers luxury-quality products at accessible prices. The brand is cruelty-free and vegan, built around the principle that high-performance color cosmetics should not require premium pricing.

ColourPop operates as part of Seed Beauty, a vertically integrated beauty platform based in Southern California. Seed's fully owned manufacturing and product development infrastructure, spanning 15 warehouse-sized buildings, allows ColourPop to move from concept to consumer faster than traditional beauty supply chains. The model combines chemists, product developers, designers, and manufacturing professionals under one operation, enabling rapid iteration and direct control over formulation, quality, and speed to market.