LUCY is on a mission to eliminate tobacco-related harm by bringing better, cleaner, and more innovative nicotine products to adults.

We started by reimagining nicotine gum with an improved and cleaner formulation that reinvigorated a category that had barely changed in 60 years. Since then, we've expanded into premium nicotine pouches, led by LUCY Breakers, which use our proprietary technology to deliver the longest lasting flavor in the category.

Today, LUCY products can be found in thousands of stores across the US and around the world.

We are an independent nicotine company - not tied to Big Tobacco. Our team is made up of scientists, product obsessives, nicotine sommeliers, technologists, wellness-minded consumers, athletes, creatives, strategists, and operators who believe adults deserve better ways to use nicotine.

We're building a tobacco-free future for adults who choose nicotine.