Founded in Melbourne in 2015 by Kate Nixon and now co-owned by Kate Nixon and Anna Metcalfe, Kat the Label is a female-founded and female-led Australian brand designing intimates that redefine the everyday.

Each carefully curated collection - spanning lace lingerie sets, bralettes, bodysuits and sleep sets - embodies confidence and fearless self-expression, because it's what's underneath that counts.

Being female-founded and led is not just a descriptor. It is core to who we are and how we operate. It shapes our culture, our voice, our product and our values.

Our vision is to become the world's most sought-after lingerie brand - and with each piece and every new collection, we aim to amplify the individuality of our wearers, empowering them to take on the world with confidence.

What started as a vision has grown into a brand scaling at pace, with a growing global presence and our first flagship store open in Armadale.

Behind the brand is a team that's growing as fast as the brand itself - showing up every day with ambition and heart. We move fast, think big, and back each other along the way - investing in our people's growth and believing that a flexible, supportive environment is what brings out the best in everyone.

A high-performing team, driven by passion and led by women.

Kat the Label stands for a love of lace, a love of design, style and details - but most importantly, for self-love. We are committed to ethical trading, manufacturing and working conditions across our factories and supply chain, and as a team we are always looking for ways to improve our sustainable and ethical standards.