Our products achieve Desert Island Beauty Status by pairing and elevating combinations, functions and beautiful textures. Launched in 2021, DIBS became one of the fastest growing digital-only makeup brands in the U.S. DIBS now has a presence in all 1500+ Ulta Beauty stores nationwide, and was the retailer's fastest-growing color brand in 2025. DIBS is backed by L Catterton, the LVMH partnership recognized as the world's leading consumer goods growth equity fund.