DedCool is a functional fragrance brand that empowers all people to smell and feel good through scent. We're on a mission to reshape the way fragrance is defined and experienced. We think everyone should have a signature scent that extends beyond a glass bottle. DedCool brings fragrance into your everyday routine through unexpected mediums, from laundry detergent, to car air fresheners, and pets, so scent becomes a practical, integrated part of your life.

The rigid gender roles of today's fragrance industry have been begging to modernize for decades.